Advertise on LOOKBOOK.nu

LOOKBOOK.nu was launched in April 2008 as a grass roots effort to showcase everyday style from people around the world. Since then, the site has seen phenomenal growth and is now a thriving global community of young fashion and culture enthusiasts—as well as the leading street fashion destination of its kind.

Our sponsors support the continued development of our community while reaching a targeted highly targeted audience of creative, confident, and influential youth "tastemakers" with a voracious appetite for style, music, fashion, arts & entertainment.

Advertising Options

There are currently two ways to advertise on LOOKBOOK.nu — traditional CPM-based advertising and fixed-placement sponsorship ads.

CPM Graphic Ads

LOOKBOOK.nu offers CPM (cost per thousand impressions) ad spots for larger companies and campaign buys. Ads are available in the following standard-sized ad units:

• 300 x 250 — appear in the right sidebar of all HOT/NEW/TOP pages and LB FORUM
• 728 x 90 — appear underneath the top menu bar on every look page
• 160 x 600 — appear on the right of every look page

To ensure that you get the most out of your campaign, we offer geography-, content-, age- and gender-based targeting on a global scale. If you have an ad that you want to target and limit to female readers in the U.K. or Canada, for instance, that's when such targeting comes into play. Or, if you would like your banner ads to display only alongside certain types of content, e.g. "HOT" looks or "TOP" looks, looks that feature particular brand items, etc. you can specifically select where, when, and by who your ad will be exposed and viewed.

Please contact ads [at] lookbook.nu if you're interested in booking a targeted CPM banner ad campaign with us.

Sponsor Ads

We also offer affordable ad spots for smaller companies and independent designers. These spots are fixed positions and the ad unit sizes are:

• 125x125 (Standard) — appears in the right sidebar of HOT, NEW, and TOP pages
• 300x250 (Premium) — appears with a custom header and 250 character text under the fourth look of each automatically loading set of looks on HOT/NEW/TOP pages

Standard and Premium sponsor ads are displayed millions of times during the 30-day campaign and deliver hundreds of clicks per day for a very low monthly rate.

Please contact ads [at] lookbook.nu if you're interested in securing one of these spots.

Past Advertisers

Past LOOKBOOK.nu sponsors include American Apparel, James Perse, Need Supply, Shopflick, ModCloth, Pixie Market, Shana Logic, Chrome Bags, and Armani Exchange.