Reach the trendiest online community in the world.
Founded in 2008, LOOKBOOK is the original user-generated & community-curated gallery showcasing do-it-yourself fashion photography from everyday people, everywhere. Today, LOOKBOOK is the premier online personal style community where influential trendsetters connect and inspire each other with their own looks. LOOKBOOK reaches a large, passionate audience of tastemakers unseen by any other site, blog or magazine.
It's simple, beautiful, and wonderfully innovative in a quietly disruptive way.
— Bloomberg Businessweek,
Who Needs Conde Nast? Gen Y Builds It's Own Fashion Platforms
The LOOKBOOK community, its content and its members have garnered the attention of numerous publications around the world including InStyle, Lucky, Vogue Japan & Germany, Glamour France, Elle Belgium & China, Cosmopolitan Italy, BlackBook, LA Times, The Chicago Tribune, The Atlantic, The London Evening Standard, The New York Times, Businessweek and more.
- Over 3 million unique visitors per month
- Over 75 million page views per month
- Over 1.2 million total registered members
- Female: 80% female
- Young: 66% between 18 and 34, 33% between 12 and 17, avg. age 20 yrs. old
- Connected: 50% of members run their own blog or personal website
- Engaged: Avg. 8.5 pages per visit and 8:11 avg. time on site
- Creative: Top occupations include students (college, fashion, architecture, art, design, photography, etc.), photographers, fashion designers, graphic designers, bloggers, models, musicians, and stylists
Weekly or Monthly Sponsorship Opportunities
- 125 x 125 Sponsor Button
- 320 x 50 Mobile Banner
- Extremely affordable eCPM for a targeted female fashion audience
- Ideal for smaller businesses and independent designers
CPM Ad Units & Custom Integrations
- 728 x 90 Leaderboard
- 300 x 250 Medium Rectangle
- 300 x 600 Large Rectangle ("Half-page ad")
- 160 x 600 Wide Skyscraper
- 980 x 250 Megabanner ("Superleaderboard")
- 980 x 90 Wide Leaderboard
- Sponsored LB Contests
- Homepage Roadblock/Reskin
- Ideal for premium brands & media agencies
Please contact our ad sales team for our latest media kit, requests-for-proposal, or any other inquiries. We are happy to develop a customized, geo-targeted program that meets your marketing objectives.
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Buy Self-Serve Advertising Directly on LOOKBOOK
Want to buy advertising directly on LOOKBOOK? Please visit our sales page on buyads.com, where you can review pricing and availability for our self-serve-enabled ad zones, place an order, and manage your campaign directly.
To purchase self-service advertising through isocket:
- Pick the ad inventory you wish to purchase. For example, our Front page, right column 125x125.
- Check date availability.
- Place your order: register, pay, upload your creative.
NOTE: Only a limited selection of ad zones are currently available via self-serve advertising. For more customized/targeted campaigns please email us via our contact form.
Buy ads now »
You'll be in Good Company
Past LOOKBOOK advertisers include H&M, Levi's, Mango, Chloé, Gap, DKNY Jeans, Nine West, Aldo, Dr. Martens, American Apparel, Billabong, PacSun, Volcom, Armani Exchange, Palladium Boots, Vans, Uniqlo, Paramount Pictures, Victoria's Secret PINK and many others.
Have any questions? Don't hesitate to contact our ad sales team using this contact form.