Stephanie Jenkins is an average 30-something girl from the valley whose favorite moments are spending time with her family and friends and unplugging. She is also the founder of styled by NOIR, an editorial blog that combines fashion inspiration and online shopping. We had the chance to talk to her about her current obsessions and the ups and downs of running her own business.

Color: Black ;)
Makeup Item: Mascara - currently loving Butter London Double Decker.
Shoe brand: So many! Manolo Blahnik, Stuart Weitzman, Valentino, Sol Sana (which we carry!)
Apparel Brand: Really depends on the occasion. A few of my favorites are Alexander Wang, Zimmerman, Maje, A.L.C., Rails, IRO, Anine Bing, but I can also find good pieces at Zara and Forever 21!
It-bag: I am a sucker for a classic everyday satchel. My next purchase will be the Givenchy Antigona. I also love to carry fun clutches like the geometric ones from Olga Berg.
Current trend: Neckerchiefsand embellished heels.
Next must-have purchase: Big drop earrings for summer. Perfect statement piece, and so easy to make chic with a bun.
Style icon: Kendall Jenner and Gigi - I know, I know - but also some more off-the-radar gals like Kate Beckinsale, and Olivia Palermo.
Beverage: Depending on the time of day, coffee or whiskey.
Song/album: Anything and everything by Coldplay or Kings of Leon.
Movie: Pretty Woman.

I hope that styled by NOIR is a destination for inspiration and shopping. I strive to authentically bring our customers the best of the best accessories that are a combo of classic pieces and trending pieces. I aim to be a trusted source of style inspiration.
How would you describe styled by NOIR in 5 words?
Classic, edgy, minimalist, effortless, everyday.
How did you get into styled by NOIR?
I always call styled by NOIR my brainchild. It evolved from a combination of my career experience, and all of the parts of past jobs that I loved. I started working in retail as most fashion girls do, then learned the ropes of buying - at a skate shop of all places - and then went into fashion PR. After years spent in PR, I knew I wanted to do something different but was not sure what.

When I first started styled by NOIR, bloggers were really starting to pop up and companies like RewardStyle were at the forefront of helping these girls monetize their business. I had an idea to combine my love for fashion and buying and create an online boutique that brought in the editorial content and styling that a traditional “blogger” provides.

So what did I do? Trade in my life savings to do our first season of buying!
Speaking of buying and seasons, what is your favorite current “look”, or trend, and how would you style it?
It took me a really long time to get on board with the neckerchief. I usually sit back on a trend and decide how I am going to style it before I dive in, but I cannot wait for to get a bit warmer so I can toss on some cut-off shorts, chunky studded heels, long sleeve button down, neckerchief, topknot and some statement earrings. Feels like the perfect outfit for a sunny off-duty look.
We're loving the neckerchief as well. What are some staple items we should be on the look-out for this coming spring?
Statement earrings, classic stacking bracelets, embellished/geometric accessories, neckerchiefs and marble. Check out some of these items that we carry at styled by NOIR
Do you have a daily office outfit?
Most days I am in ripped up jeans and a tank top. I usually toss on a few accessories. I always have a small bag that I can toss in my bigger laptop bag.
What would you wear to a professional and business meeting?
The same thing, ha! Rarely do you see me in actual business attire. If it’s a meeting, I usually toss on some heels, a blazer or leather jacket, and something to pull the outfit together like a neckerchief.
What about on weekends - what would you wear to brunch?
I love brunch outfits! It is the perfect time to wear something laid back and casual and cute. One of my current go-to's is a black dress with slits on the sides, leather jacket and booties. Feels pulled together and comfortable.
So far, what is your personal favorite outfit on Lookbook by you?
This is my own favorite look:
We love this piece! Love the contrast between the contrast between the lengths of the coat and the denim shorts. How about your favorite outfit by another Lookbook member?
Love this one from Pam Hetlinger. She took a some classic pieces and added a bit of edge. I am a sucker for a black and white outfit, and she nailed this one!
We love black-and-white, too. The color combo is super versatile. You can go casual, edgy and professional, depending on what items you use to style your look. Can you recommend a few black-and-white staple items that we should always keep handy in our closet?
Everyone should have a white blazer and white denim shorts. A classic black top with a great silhouette, a black knit tank, black booties, the perfect black hat, classic black sunglasses, and black-and-white watch.
What about your top five most worn or most loved items in your closet?
I am a sunglasses freak. I have about 10 pairs on rotation and feel like they can totally change an outfit.

Everyone should have one good leather biker jacket. I have had mine for over 10 years and it has gone in and out of style about 10 times, but I always come back to it. I always toss on black skinny jeans and black strappy heels and a black or white cami, when I need an easy go to outfit.





A couple other staples everyone should have in their closet are the one perfect hat (for those days I don’t want to wash your hair) and an everyday watch.
So...what is being the founder of styled by NOIR like? What does your average day look like?
You make that sound so important, ha! It is having your dream job and enjoying the ride! I absolutely love every aspect of my business (maybe minus the accounting) and cannot wait to see where we go next!

All of my friends who are bloggers hate it when I say “I am not really a blogger”. I think it may be time to accept that I am pretty dang close to one. I say that because I do not monetize my site in the same way. I do not do campaigns or use a referral marketing tool.

There is really no such thing as an "average day". I have about 95 jobs and bring it all under the title of “CEO”. Some days I am photo editing, others, going to meetings downtown, or jamming through 200 emails. I love meeting new entrepreneurs and make it a habit to reach out to new people and seek new opportunities almost daily. I never want to have a “typical day”.

Fun fact: I've always been camera shy. It was really difficult for me to get used to taking photos. I never intended to be the face of styled by NOIR and it took me a little over a year to get used to doing “shoots”.
Wait, really? How did you overcome your discomfort in front of the camera?
I think I eventually just got over the fear of being judged and realized that the photos were to sell the product and not to be photos of "me".

I also had to remember that I am a "blogger" vs a model. When you're a blogger you don't have to be perfect, just yourself. Many of the bloggers I love, I love because of their style aesthetic and personality.
In our image-heavy era, it's easy to forget that we are imperfect and it is our imperfection that makes each of us unique. In addition to self-acceptance and authenticity, what are some other advice for future #girlboss coming from a female CEO and founder of styled by NOIR?
1. Be nice to EVERYONE. Why not, right? I make it a point to answer every email and if I have to say no to something do it in an honest and sincere way.

2. Building relationships is also important. Like I said earlier, try to always stay authentic to yourself and your brand will form and come to life from there.

3. Don’t be afraid to try new things. Talk to everyone who has an idea and absorb everything you can. You never know when it will take off or spark something great for yourself.

4. Just go for it. Don’t be afraid to fail. Know when to call it quits, and fail better next time.
You mention failure. What are some highs and lows of being an entrepenuer and running your own business?
How long do you have? Ha! The best way I can describe it is that you feel everything the deepest. You get the lowest at the low moments and the most happiness at the high. I will admit I am the worst at “celebrating the wins” but it is so exciting knowing you created something. I remember when I got my first order thinking “oh my goodness, this is going to work!”

When I started styled by NOIR, I had worked at a few start ups, but never really realized everything I would go through owning my own business. It has been quite the ride, but I would not change any of it.


Photos by Valorie Darling Photography and Jodee Debes Photography


Get 15% off styled by NOIR now through March 10. Use code: lookbooker

2 comments

Watercress S
"Don’t be afraid to fail. Know when to call it quits, and fail better next time." - so true!
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Fran Sherrell
Classic, edgy, minimalist, effortless, everyday - all this fulfill this collection! cheers to share this
0 · reply ·