Hand-made, wire-wrapped vibrational jewelz. Made for the queens and kings in us all.
What is your brand's message?

Beauty is developed with inward exploration, first and foremost. Only thereafter, it may be enhanced with external ornaments. Jewelz By Jewelia wishes to aid in ones internal beauty development by crafting unique accessories with the use of energized crystals and aura crystals. Combinations of these crystals are purposely places together to maximize the effectiveness of their energy, providing assistance to aline the soul. Commingle this internal beauty development with a beautiful, one-of-a-kind, handmade crown or hair accessory, and the world is yours.

What is your brand's story?

It began where most fairytales end, with a magical proposal! A few days after my husband proposed to me, I started creating my dream crown. I had been working with wire wrapped jewelry since I was a little girl and I had a pretty good idea of how to create my master piece. After weeks of searching for the perfect materials, ten hours of wire wrapping and stitching, I finally finished Luna. She was more beautiful than I could have ever imagined. At my first dress fitting, Yanique, the designer of Dreamers and Lovers, fell in love with my crown and asked me to develop more to sell in her store. By the next fitting, I had the packaging and website ready to launch, all-the-while planning my wedding. What a fun and crazy few months it was! My wedding was undeniably the best day of my life and now I am ready to create full time. It's funny, when you work hard, and do what you love, everything eventually falls perfectly into place.

What makes your brand unique?

Aside from the obvious physical properties, individuality comes from our customers. Women and men of all ages find themselves drawn to these items for various reasons. Perhaps the color combination calls to one person, while something felt rather than seen calls to another. Whatever the case, these lovely people add the uniqueness to the ordinary.

Who is your brand made for?

I love the moment I get to meet the person who buys an item from me. Because each item is unique and handmade, the item has but only one true owner. I can feel this person's energy while I'm making the item, and I get excited knowing that one day I'll meet them and join the two together. As my husband always says, “That crown was made for someone out there who doesn't even know it yet.” Such a cool, fun way to look at things.

What is your background? How did you come up with the brand?

I've been wire-wrapping jewelry for as long as I can remember. When I discovered I could share my creations with the world and make a living while doing it, I jumped in head first. Not having any prior business experience, selling my creations was more for something fun to do and make some money. When I realized that much more effort, behind-the-scenes, was required to turn this passion into a full functioning business, my husband stepped in and has been a tremendous help. I get to focus on being creative and production, he gets to do all the structured business bore.

Where does your inspiration come from?

My inspiration comes from the vibrations in life. The vibration between glances while my hard working husband is putting together my website. The vibration between another hard working artist when we are collaborating on a photoshoot. The vibration between a little girl who feels like a princes when she puts on one of my crystal crowns. The energy of life and love inspires me every second of every day.

What is your favorite product or look so far, from your collection or lookbook?

My favorite product thus far has to be my crystal crowns. They are so full of energy and beauty. It's almost impossible to feel like anything other than internally and externally beautiful while wearing one.

What is operating a brand like?

Operating Jewelz By Jewelia is tiring, physically painful and the best decision I ever made. There is no amount of pain or lack of money that could stop me from sharing my art with the world. I love working with my hands and seeing the look on peoples faces after they have bought one of my pieces. I love when they ask if I make my products by hand and I get to say yes!

What is sustainability to you?

The earth is all we've ever known and provides everything we need, not only for survival, but also for creative freedom. I don't see the logic in burning or wasting our raw materials which could one day be depleted. My main philosophy, is that we must be able to reuse, recycle, replant, or pass along.

What is craft to you?

Crafting is the action where a dream is brought into the physical realm....and working my hands to the bone for the pleasure of creating something beautiful.

What does high-quality mean to you?

To me high-quality is a way of life. It is taking that extra time or spending that extra dollar on the perfect materials. High-quality is working with your hands and double checking for sharp edges so you can make your product perfect. High-quality is basking in the moonlight to supercharge every crystal. Love is energy and energy is life.