As the father-company of globally relevant brand Benetton turns its focus towards revival in Italy, The Group’s new concept store aims to provide an easier, more innovative shopping experience for the modern-minded Milan customer. On April 16th, Milan’s central Piazza Duomo became the first place to break ground for a flagship store of this kind.
We’re honored to have Lookbooker Darya Kamalova share about the launch of the store, what she wore to brunch with Cosmo Russia, and how she enjoyed the surrounding celebratory festivities – from an improvised catwalk featuring a first look at Benetton’s AW ’15 collection to the swanky after-party overlooking the city’s central square. Read the full story and see more photos on her blog at TheCabLook.
Wearing head-to-toe Benetton, SS’14 collection.
Lovely leather accessories!
Pairing a classic Chanel-style tweed jacket over a retro dress.
Benetton’s AW ’15 line, inspired by Italian ski resorts and sweetheart city Venice.
The concept store with its minimalistic design, divided spaces and interactive screens.
Setting up for the after-party.
Delicious April-themed hors d’oeuvres.
A stylish French bulldog!