It’s been quite the whirlwind since returning from Miami Swim Week, held annually by sponsor Mercedes-Benz in the hot, humid and dreamlike coastline affectionately known as SoBe – that is, South Beach, the tiny sliver of sandy paradise connected to the rest of the city with little more than a few bikini-strap bridges. It all went down at the historic and glamorous Raleigh Hotel, cushioned between Miami’s local golf club and the rest of the Graymalin-esque Atlantic Ocean.
It’s also where the hottest swimwear trends for 2015 took shape – with the likes of Mara Hoffman, Wildfox, Frankie’s Bikinis and many other talents sashaying their models down the runways (and in this case, the pool decks, cabanas, beach clubs and seaside resorts as well). Some trends were apparent across the board (retro looks, slogan one-pieces, statement jewelry, high-waist bottom and paneling), with a few stand-outs worth exploring and breaking down. So – with anticipating pleasure, we present to you the top 8 favorite trends we discovered from the cabanas and Tiki tents of Miami!
Print and textile genius Mara Hoffman was the star purveyor of this trend. Like a spontaneous yet extraordinarily orderly prism-burst of bold patterns and colors, each piece stood on its own as if a thoughtful work of art from a brilliant mind. Always one to draw inspiration from exotic locales, Mara and her team designed the collection based on the life and beauty of the people, art, textiles, culture and landscape of Guatemala.
This season’s fresh take also included reversible 2-in-1 suits, a striking solid color to accompany her bold prints. Creative director of Catwalk by TIGI added the perfect finishing touch to the designer’s signature braid with palm leaves tied at the end. Other designers incorporating this trend included 6 Shore Road, Clover Canyon and Mia Marcelle.
|Mara Hoffman||6 Shore Road||Mara Hoffman|
The tropical jungle theme is always a popular one, but we loved Mia Marcelle’s venture into a more elegant and sophisticated take – less fever, more safari. Inspired by a Tahitian vacation, the collection boasted a softer, more sensual and refined version of a tropical paradise. The plunging black one-piece, aptly accessorized with a wide-brim safari hat, was a hit with the audience. Models wore minimal jewelry for encumbrance-free jungle adventure and exploration.
To add to the oozing sophistication, VIP guests were gifted with wine and cigars from the designer’s very own vineyard Copper Cane (co-owned with husband Joe Wagner). We were also very much into Clover Canyon’s abstract expressionist patterns, conjured up by the rich visuals of South America’s tropical forests. Models looked chic yet comfortable in simple printed slides, matching the vivid color and graphics of the suits.
|Mia Marcelle||Clover Canyon||Mia Marcelle|
Designer Vy Nguyen’s line Lolli Swimwear hit the bull’s eye in bottling the essence of the fun lovin’ summertime girly girl and channeling it into a refreshing take for this year’s collection. The line was born out of the influence of her beachside childhood, incorporating whimsical shapes and playful prints, including bow-bottomed bikinis and ruffled tops.
We felt that the fluttery top was the overall motif of this line, appealing to the ladies who aren’t afraid to be both flirty and feminine. 6 Shore Road incorporated a more exotic version of the flowy top, with sheer fabrics and tribal print necklines while Lolli kept it young and playful with bow-prints, citron yellow, sherbert pink and baby blue. Oh, and the so-cute-you-could-eat-it fruit accents made for some major nature’s eye-candy during the show!
|Lolli Swimwear||6 Shore Road||Lolli Swimwear|
Not only are the bright Lycra nineties back, but Wildfox has brought Malibu Barbie and the Baywatch girls back to life with high leg one-pieces and memorable slogans like “Malibu,” “Barbie,” and “This Bod’s For You.” Inspired by vintage Sports Illustrated Swimsuit issues and the supermodels the 80s—90s era, the iconic, storytelling swimsuit line conjured up nostalgic visions of Malibu Sands and CJ Parker. Suits ranged from bright reds and neon to pastel ombres, strutting against a background of 90s pop hits and R&B tunes. Radical, dude!
Little sister to the fun, flirty girl was the fantasy babydoll trend we saw at Mia Marcelle, Wildfox, and Frankie's Bikinis, defined by soft white and pastel-toned colors, gingham, terry cloth and water nymph elements. We loved Frankie’s Bikinis interpretation of this trend with sparkly gold freckles, cool cut-outs and playful polka-dots.
The youngest designer to ever present her line at Miami Fashion Week Swim, 19-year old Francesca Aillo truly blew us away. Her suits were simple, yet versatile and flattering in fit – reminiscent of the carefree surfer girl culture of the early to mid-90s. Capturing the essence of Kauai’s lush islands, the bikinis featured a bohemian chic vibe infused with a tropical twist.
|Wildfox||Mia Marchelle||Frankie’s Bikinis|
With this trend, you solve the age-old problem of decision paralysis (or at least, in swimwear land) of picking between the one-piece or the bikini. The tribal-inspired Dolores Cortes collection presents one of the more stylish solutions in the form of unique hybrid suits, as part of their “Urban Safari” theme.
To accompany the daring look, models showed off one of the most unforgettable hairstyles of the week – high, braided ponies emblazoned with gold-wire headdresses. A perfect fit for the Amazon Princesses of the world, we’re totally feeling these one-of-a-kind fusion looks.
|Dolores Cortes||Dolores Cortes||Dolores Cortes|
A well-cut V can do wonders for the female body – torso lengthening, upping the sophistication factor and straddling that fence of subtle sexiness without showing too much. Wildfox kept it classy and minimalist with a long flowy black midi-dress while Mia Marcelle incorporated the trend into a cool print.
Meanwhile, Bryana Holly looked like she was having some major fun in one of our favorites – a baby blue one-piece from Lolli Swimwear lined with a candy necklace print and a teardrop of a cut-out. This is one of the most versatile trends as it looks flattering on almost any body shape, making you look both taller and leaner at the same time.
|Mia Marcelle||Wildfox||Lolli Swimwear|
SURF, SPORT & SCUBA
Rashguards, zippers, neon and mesh – oh, my! That’s right, we can’t forget the sporty and scuba-inspired swimwear trends, still going strong for 2015. Clover Canyon’s print motif looked spectacular on their wetsuit-inspired two pieces with paneled high-waist bottoms and frontal top zippers, while Mia Marcelle presented sporty mesh cover-ups for the more athletically inclined.
Of course, Wildfox stole the spotlight with its neon slogan bikini and versatile side zippers. The ensemble was appropriately accessorized with white high-tops, sporty wristbands, waterproof watches and mirrored sunglasses. Get your game on, girl.
|Clover Canyon||Mia Marcelle||Wildfox|