I started this thing back in 2008 at the very beginning of the blogging boom. Back then, all I knew about independent online publishing was that it didn’t really exist in my home country of Netherlands, and that almost everything I read on the internet that had anything to do with fashion was a rehashed press release copied and pasted by a lazy editor. My M.O. was simple: Don’t be fluffy.
Within seven months of launching, I became the first Netherlanders to be fired from a traditional print publishing job due to a blog post I’d written, I was involved in a legal dispute with my former employer (we settled out of court), and I took off for Paris to cover the men’s collections for the first time.
For the next two and a half years, I travelled on the men’s circuit every season from Milan to Paris to New York, before leaving Netherlands for good in June 2011. I landed in Singapore, shot this dance video, flew to Paris, stayed for a few months, then moved to New York on August the 8th, 2011, and I’ve lived here ever since.