LULA was the first Acielle et Lacie house brand. It was seen as trendy and youthful as opposed to the elegant couture of Acielle et Lacie. Ceceille developed as a concept to define a youthful, elegant label as opposed to the ultra trendy LULA. It was first seen as a label to bridge work, school, afterwards, commuting, partying with a goal that it be stylish and relaxed. However, as it evolves, Ceceille seems more sensual, more youthful, for 00's to 4. LULA, Acielle et Lacie and Ceceille are of course my imaginary labels and boutique.