// December 4, 2009 – December 31, 2009


And the winner is…

Congratulations to Callie S., Angii N. and Sullivan Carter—the Grand Prize Winners of LOOKBOOK.nu's "How do you wear American Apparel?" Contest sponsored by American Apparel. AA had such a hard time choosing a female winner that they ended up picking two girls! Callie, Angii and Sullivan have been invited to American Apparel headquarters in Downtown Los Angeles, CA to be photographed in their own American Apparel ad campaign!

Congrats also to our runner up winners, who posted great looks and were among the 25 most hyped contestants! Runner ups have won an exclusive 25% off discount code redeemable at americanapparel.com.



All looks entered in the contest were eligible to be included in a special, upcoming PRINT lookbook to be published and distributed at American Apparel stores around the world. Please note that the published looks are to be determined by AA editorial staff and will NOT necessarily reflect the winning looks of this contest.

A special thanks to all of the contestants for sharing your favorite AA looks and making the contest so exciting!

Win An American Apparel Modeling Gig!

American Apparel garments can be styled with just about anything and we want to see how you wear American Apparel!

The best look, judged by our stylists, wins a chance to model for American Apparel. To enter the contest, all you have to do is submit a look of you wearing one or more pieces of American Apparel. Only one AA item is necessary to qualify, but the more, the better! Then, tell us about what piece(s) you are wearing and you're done!

One male and one female grand prize winner will be chosen by the American Apparel creative team and will get to model for an upcoming American Apparel ad! 25 runner up winners win 25% off in the American Apparel online store and all entries will be eligible to appear in an upcoming LOOKBOOK.nu and American Apparel print collaboration.

To enter this contest, you must submit from the RULES page below!

How to enter

  • Click the "SUBMIT" button below to post a look of you wearing your favorite American Apparel items.
  • Properly and thorougly tag all American Apparel items included in your look.
  • Optional: In the "About this look" section, describe how you mixed and matched the items to create your distinct look!

Contest rules

  • We're collecting entries from 12/4 through 12/31, 2009. No entries will be accepted after 23:59:59 PST.
  • Contest entries must be tagged with at least one American Apparel item.
  • Contest entries must abide by LOOKBOOK.nu's standard rules for posting.
  • The best entries will be posted on this page, sorted by total hype.
  • Grand prize winners will be chosen by American Apparel stylists who will take into consideration the overall quality of the entries, the amount of hype received, and the interestingness of the written responses.
  • Runner up prize winners will be chosen by the community, based on HYPE received by December 31, 2009.
  • Readers are encouraged to HYPE their favorite entries to show their support.
  • All contest entries will be eligible to be included in a special print collaboration which will be published and distributed in major American Apparel stores. By entering this contest you grant permission to American Apparel to reproduce your submitted image(s) for the purposes of this collaboration.
  • NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ODDS OF WINNING WILL DEPEND ON THE TOTAL NUMBER OF ENTRIES RECEIVED. Void where prohibited. Contest starts on or about 12:00:01 a.m. Pacific Time ("PT") on April 9, 2010 and ends at 11:59 p.m. on May 9, 2010. ("Entry Period"). Total ARV for all prizes: $500. For full Official Rules, click here. Sponsor: Forever 21, Inc. 2001 S. Alameda Street, Los Angeles, CA 90058.


GRAND PRIZE: One male and one female winner will be invited to model for an American Apparel ad campaign.

RUNNER UP PRIZE: 25 runner up winners (male or female) will get an exclusive 25% off code redeemable for any purchase at americanapparel.com.

BONUS: All entries will be considered for inclusion in an upcoming LOOKBOOK.nu / American Apparel print collaboration that will be published and distributed in major American Apparel stores.


Can I submit more than one look?

Yes! You may submit more than one look to increase your chances of winning. However, no contestant will be chosen to win more than once.

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