// March 18, 2013 – April 9, 2013


And the winner is…

We asked you to show us how to style or customize the timeless Levi's® 501® jean and make it your very own. We received over 350 entries and were completely blown away by all your brilliant #DIY #501 creations and your original #501 #STYLE!

Now we're happy to announce the 6 winners chosen by Levi's to represent the LB community as Style/DIY Experts at the upcoming Levi's #501 Global Style Party in New York, São Paulo and Toronto!

Our ambassadors for the NYC #501 Global Style Party are…

Style Expert: A classic white-tee paired with Levi's 501's; Raimundo Hernandez drew style inspiration from iconic legends Jimmy D & Marlon Brando for this classic oldie but goodie look!

DIY Expert: Edward Honaker cuffed his Levi's 501's and customized them with a subtle floral-print fabric for a classy twist!

Our ambassadors for the São Paulo #501 Global Style Party are…

Style Expert: Adam Gallagher sports 501's-turned-berumuda's for a smart-casual summer look!

DIY Expert: Ashley Treece impressed us with her 501-turned-shorts embellished with beautiful fabric and a unique hand beaded design!

Our ambassadors for the Toronto #501 Global Style Party are…

Style Expert: A bold and gorgeous Rachel-Marie Iwanyszyn styled her cropped Levi's 501's for a boho chic look!

DIY Expert: Elle F gives new life back into her favorite pair of 501's by adding a simple DIY polka-dot-print that's cute, fun and not at all overbearing!

A Message from Levi's:

"Congrats to all the winners and thank you to everyone who participated. We were so impressed by all your creative DIY ideas and your amazingly stylish outfits. It was impossible to choose favorites, but after much deliberation we decided on 6 outstanding takes on the 501® jean. Thanks so much to everyone who sent in their looks! It's not easy to come up with a unique look, so we really appreciate each and every one of you who submitted, and we hope that if you live near NYC, São Paulo or Toronto we'll get to see you come out and party with us!"

Stay tuned for more info on the upcoming events—and congrats to our winners!

Be a Levi’s® 501® Expert in NYC, São Paulo or Toronto!

We are proud to be partnering with Levi's® to source six Levi’s® 501® Style/Customization Experts from our own LOOKBOOK.nu community! Three Style Experts and three Customization Experts will be selected to win an expense-paid trip to one of three Global Style Parties, taking place in New York City, São Paulo or Toronto!

Debuting in the 1890's with a straight-leg cut and button fly, the 501®—worn by cultural icons from James Dean to Marlon Brando—is the original blue jean. Its lasting impact over the decades has been driven by the endless ways people have creatively customized, worn and reinvented the 501® in their own unique way. Now it's your turn to take part in 501® history!

This April, Levi’s® and LOOKBOOK.nu will be launching three Global Style Parties in New York City, São Paulo and Toronto. For each of these events we will be selecting two Levi’s® 501® enthusiasts—one based on Style and one based on Customization— to attend and co-host the party.

Show us how you style and/or customize the Levi’s® 501® jean by posting your look on both LOOKBOOK.nu and your Instagram account using hashtags #501 and #lookbookparty.

Note: All valid entries must include Levi’s® 501® jeans and be properly tagged #501 and #lookbookparty.

Enter for the chance to be selected as a Style or Customization Expert for a Levi’s® 501® Global Style Party in April!

1) Three Style Experts will be decided based on overall appeal, creativity, originality, photographic composition/quality and the styling of the look. Optional: Entries focused more on style should include #style in addition to #501 and #lookbookparty hashtags.

2) Three Customization Experts will be decided based on overall appeal, creativity, originality, photographic composition/quality and the DIY techniques used to alter, embellish or otherwise customize the 501®’s. (Get creative and make them your own!) Optional: Entries focused on Customization should include #DIY in addition to #501 and #lookbookparty hashtags.

All winners will receive airfare and accommodations for a 5-day trip on or from April 22 - May 5 to one of the event locations: New York City, São Paulo, Toronto.

Good luck—we can't wait to see your 501® interpretation!

Shop Levi’s® 501s: us.levi.com
Like Levi’s® on Facebook: www.facebook.com/levis
Follow Levi’s® on Twitter: @levis
Follow Levi’s® on Pinterest: www.pinterest.com/levisbrand
Follow Levi’s® on Instagram: @levis

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