How to enter
- Post a look on LOOKBOOK.nu and Instagram that include a pair of Levi’s® 501® jeans (can be purchased, new or secondhand).
- Tag your look using hashtags #501 and #lookbookparty.
- Optional: Tag your look using hashtag #style if your entry is focused on Style and hashtag #DIY if your entry is focused on Customization.
- Optional: Tell us how you put your #501 look together, whether your top choice city is #nyc, #saopaolo or #toronto, and why you love your 501®'s!
- [UPDATED] Entries will be accepted from March 18 through April 8, 2013. No entries will be accepted after 23:59:59 PDT.
- Contest entries must abide by LOOKBOOK.nu's standard rules for posting.
Winners will be chosen by Levi’s® based on Style and Customization.
Three Style Experts will be decided based on overall appeal, creativity, originality, photographic composition/quality and the styling of the look. Entries focused more on style should include #style in addition to #501 and #lookbookparty hashtags.
Three Customization Experts will be chosen based on overall appeal, creativity, originality, photographic composition/quality and the DIY techniques employed to alter, embellish or otherwise customize the 501®’s. (Get creative and make them your own!) Entries focused on Customization should include #DIY in addition to #501 and #lookbookparty hashtags.
- Submissions must also abide by stated contest requirements. For full contest rules, click here.
Three Style Experts and three DIY Customization Experts (total of six winners) will be selected to win an expense-paid trip to one of three Levi’s® x LB Global Style Parties, taking place in New York City, São Paulo or Toronto.
Airfare and accommodations for a 5-day, 4-night trip on or from April 22 - May 5 to one of the event locations: (New York, São Paulo or Toronto) will be provided.
Can I submit more than one look?
Yes, you may submit more than one look to increase your chances of winning. However, no contestant will be chosen to win more than one prize.
Is this contest open to global entries?
This contest is open to all areas except Quebec, Canada.
Do I have to include Levi’s® items in my entry(s)?
Yes, to be eligible for prize consideration, you must be wearing a pair of Levi’s 501® jeans in your entry (can be purchased, new or second hand).
Can I alter my pair of Levi’s® 501® jeans?
Of course. As long as they're Levi’s® 501® jeans, you can tie dye them, add studs, etc.—creativity is encouraged!
Do I have to upload my look to Instagram and use the hashtags?
Yes, in order to officially enter the contest, you must also upload your look to Instagram and include #501 and #lookbookparty on your Instagram post as well as your LOOKBOOK.nu entry.
How do I enter if I am not a LOOKBOOK.nu member?
If you haven't heard, LB is an open community! Become a lookbooker by signing up.
If you need help or have more questions, please email yuri [at] lookbook.nu.
If you need help or have more questions, please email support [at] lookbook.nu.