// January 31, 2010 – March 19, 2010


And the winner is…

Congrats to all 35 of our community members who were chosen to be a winner!

Click here to see all 35 winning looks!

Throughout the months of February and March these great blue looks were featured on hm.com as part of their online "The Blues" campaign, and each user was also awarded a 100 euro gift card to any H&M store!

This was our biggest contest so far with over 1000 amazing blue looks submitted! Thanks to all who participated and made it a great success.

Show Us Your Fresh Blue Style

At H&M, blue is a key color for Spring 2010. We want to see your freshest blue style wearing your favorite H&M items!

Starting February 25th, H&M stylists will choose five looks twice per week to be featured on their online campaign "The Blues." All winners will also receive a 100 EURO (about $140 USD) gift certificate redeemable at any H&M!

To enter the contest, all you have to do is submit a look of you wearing one or more pieces of H&M and two or more blue pieces. We are looking for H&M looks in which blue is the dominant color that "pops." Only one H&M item is necessary to qualify, but the more, the better! Don't forget to tag what H&M piece(s) you are wearing when you're done.

To enter this contest, you must submit your look from the RULES page below!

How to enter

  • Click the "SUBMIT" button below to post your freshest H&M Blues look.
  • Make sure to tag all your H&M items included in your look.
  • Remember, we're looking for looks where blue is the dominant problem that "pops."
  • Optional: In the "About this look" section, describe how you mixed and matched the items to create your distinct blue look!

Contest rules

  • We're collecting entries from 1st February through 19th March, 2010. No entries will be accepted afterward.
  • Contest entries must include at least one properly tagged H&M item.
  • Contest entries must include at least two items of the colour blue.
  • Contest entries must abide by LOOKBOOK.nu's standard rules for posting.
  • The top 50 entries will be posted on the main contest page, sorted by total hype.
  • Readers are encouraged to HYPE their favourite entries to show their support.
  • However, all winners will be chosen by H&M editors based on creativity, interestingness, uniqueness, and overall appeal.
  • All contest entries will be eligible to be included in H&M's online campaign The Blues. By entering this contest you grant permission to H&M to reproduce your submitted image(s) for the purposes of being included in The Blues campaign on hm.com.


  • Starting Friday, February 25th, H&M will publish 5 winning entries on hm.com in their The Blues campaign. 5 additional winning looks will be added every following Tuesday and Friday until 35 total winners have been chosen.
  • Each look that gets published on hm.com will win a 100 EURO gift certificate at any H&M.


Do the blue items I wear in my look have to be from H&M?

Not at all. You simply need to include at least one H&M item and at least two blue items that make your look "pop." The blue items do not necessarily have to be from H&M, though that could definitely increase your chances of being picked!

Can I submit more than one look?

Yes! You may submit more than one look to increase your chances of winning.

We don't have an H&M in my country, can I still enter?

Yes you can! If you are a winner, the gift certificate will be issued in an H&M country of your choice.

How do I enter if I'm not a LOOKBOOK.nu member?

LOOKBOOK.nu is an invite only community. If you don't know anyone on LB you can apply for membership here. Additionally, become a fan of the H&M Facebook Page and be on the lookout for special, limited invitation codes!

Featured entries

see all 374 entries »


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