// January 31, 2010 – March 19, 2010


Contest has ended.

How to enter

  • Click the "SUBMIT" button below to post your freshest H&M Blues look.
  • Make sure to tag all your H&M items included in your look.
  • Remember, we're looking for looks where blue is the dominant problem that "pops."
  • Optional: In the "About this look" section, describe how you mixed and matched the items to create your distinct blue look!

Contest rules

  • We're collecting entries from 1st February through 19th March, 2010. No entries will be accepted afterward.
  • Contest entries must include at least one properly tagged H&M item.
  • Contest entries must include at least two items of the colour blue.
  • Contest entries must abide by LOOKBOOK.nu's standard rules for posting.
  • The top 50 entries will be posted on the main contest page, sorted by total hype.
  • Readers are encouraged to HYPE their favourite entries to show their support.
  • However, all winners will be chosen by H&M editors based on creativity, interestingness, uniqueness, and overall appeal.
  • All contest entries will be eligible to be included in H&M's online campaign The Blues. By entering this contest you grant permission to H&M to reproduce your submitted image(s) for the purposes of being included in The Blues campaign on hm.com.


  • Starting Friday, February 25th, H&M will publish 5 winning entries on hm.com in their The Blues campaign. 5 additional winning looks will be added every following Tuesday and Friday until 35 total winners have been chosen.
  • Each look that gets published on hm.com will win a 100 EURO gift certificate at any H&M.


Do the blue items I wear in my look have to be from H&M?

Not at all. You simply need to include at least one H&M item and at least two blue items that make your look "pop." The blue items do not necessarily have to be from H&M, though that could definitely increase your chances of being picked!

Can I submit more than one look?

Yes! You may submit more than one look to increase your chances of winning.

We don't have an H&M in my country, can I still enter?

Yes you can! If you are a winner, the gift certificate will be issued in an H&M country of your choice.

How do I enter if I'm not a LOOKBOOK.nu member?

LOOKBOOK.nu is an invite only community. If you don't know anyone on LB you can apply for membership here. Additionally, become a fan of the H&M Facebook Page and be on the lookout for special, limited invitation codes!

If you need help or have more questions, please email support [at] lookbook.nu.


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