September 22, 2010 – October 22, 2010



Contest is now closed. Check back soon for the winners!

Show Us Your Black Jeans

Gap wants the community to prove that Black Jeans are back! With Blues dominating the landscape right now, it's time for something new, but classic.

To enter the contest, all you have to do is submit a look showing off your style with Black Jeans. To be eligible to win, you must also include one or more pieces of Gap clothing. Only one Gap item is necessary to qualify. (Bonus points: tells us why you love the jeans you're wearing and tell us how you put your look together.)

Winners will be chosen by Gap based on creativity, originality, and presentation, and the 3 winning looks will earn a $300, $200, and $100 USD gift card to or any Gap store in the world!

Additionally, notable entries submitted throughout the contest may also appear on the Gap1969 Stream.

To enter this contest, you must submit from the Rules page below!

How to enter

  • Click the "Submit" Button below to post a look of you wearing Black Jeans.
  • Be sure to include at least one properly tagged Gap item.
  • Optional: In the "About this Look" section, tell us why you love the jeans you're wearing and how you put your look together.

Contest rules

  • We're collecting entries from 9/23-10/22. No entries will be accepted after 23:59:59 Pacific time.
  • Contest entries must be tagged with at least one Gap item.
  • Contest entries must abide by's standard rules for posting.
  • The top 50 entries will be posted on the main contest page, sorted by total hype.
  • However, the winners will be not be chosen based on community hype alone, but instead on originality, creativity, and presentation.
  • All contest entries will be eligible to be included in an online campaign on By entering this contest you hereby grand permission to Gap to reproduce your submitted image(s) for the purposes of this campaign or any other Gap related properties.
  • Disclaimer: No purchase is necessary to enter.


3 winners chosen by Gap judged on their creativity, originality, and presentation, will win Gap gift cards worth $300, $200, and $100 USD for 1st, 2nd, and 3rd place, respectively. These cards may be redeemed at any Gap store in the world, or online at


Do the jeans I wear have to be from Gap?

No, your jeans just need to be Black Jeans and your look must include at least one item from Gap. The jeans do not necessarily have to be Gap Jeans.

Can I submit more than one look?

Yes. You may submit multiple looks to increase your chances of winning, but no entry will be chosen to win more than one prize.

I don't have a Gap near me, can I still enter?

Yes. Your gift card can be redeemed at any Gap store, as well as

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