The designer of the brand is Mirela Fraser. She has launched the brand in January 2010 after working for years as a Costume Designer. Initially the brand focused on building a very own custom made clientele including Bucharest socialites, celebrities and especially very famous singers and artists! The brand launched its first runaway collection in October 2012. The collection was based on the use of unconventional fabrics with geometrical and intricate shapes and proportions.
Mirela signatures is a very personal aproach on pattern cutting. She loves geometry and adds lots of 3D details to regular shapes and angles. She also likes playing with different materials which are not conventionally atributed to fashion design as plexiglass, hardware, metal, silicon, hard fabrics that are used in different craftmenships or simple built and construct her own fabrics by dying, destroying, compiling different tissues and textiles! The result is a silhouette which is both tailored and extravagant, embraces the body in a very innovative manner but keeps the element of wearability and leisure!
The collection was admired by everybody, worn by the confident and made an impact even on the mainstream street style as shown in Vogue Brazil, Spain, L'officiel, UK Telegraf and numerous blogs during the Paris fashion week in september 2012!
Two realities, one rail: Fe[Male]