Two years ago, Mellina started a small fashion business “yumeiboutique” through facebook, blackberry and forum. The business has grown and Mellina wanted to scale the business to the next level. In December 2011 floriestyle was founded. She wanted to provide floriestyle customers better selections of products and amazing customer experience.
We want floriestyle to be the destinations for teenager and young adult to search for fashion and lifestyle inspiration for the next girls night out, school/work outfit or wedding party dresses. We want to have social discussions with our customer through social media where our customers can get information about the latest trends and share their fashion inspiration.