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FAQ

What is LOOKBOOK.nu?

LOOKBOOK.nu is an international social experiment in style. It was inspired by street fashion blogs like the Sartorialist as well as "What are you wearing today?" forum threads across the internet.

How does it work?

  1. You upload photos of your looks, and browse others.
  2. Vote up stuff you like--community "hype" determines which outfits show up on the front page.
  3. If people hype your looks, you gain "karma" which builds your reputation as a stylist.

What can I use it for?

  • Show off the art of your style to the world.
  • Enhance or reinvent your image through feedback.
  • Promote your stuff if you're a designer / boutique owner.
  • Be inspired by original styles from every corner of the globe.

how to sign up?

LOOKBOOK.nu is an invite only community. If you're interested in joining, sign up with your email here and we'll notify you when invites become available in the future.

the goal?

To bring together diverse, aesthetically talented and open-minded people from around the world and showcase the best in international street fashion.

What is a "look?"

A "look" is a user-submitted photograph that displays their outfit, and, if they choose, a description of what they're wearing and where they got it.

How do I post a look?

Login and click the "POST A LINK" tab on the main navigation menu.

Are there any rules regarding what I can post?

Yes, actually, there are 10 of them:

  1. Full body photos are required.
    Any photo that fails to display at least head-to-knees or neck-to-toe will be deleted.
  2. Outfits must be unobstructed, clearly visible and free from unnecessary distractions.
    If an outfit is partially obstructed from view or not FULLY and CLEARLY visible for ANY reason (blurriness, poor lighting, subject fails to take up a significant portion of the photo) it will be deleted. Excessive photo editing in the form of skewing, stretching, colorizing, or adding gratuitous text is also prohibited.
  3. No more than one look per photo.
    Photos that display multiple people or multiple outfits for any reason will be removed.
  4. You must be in the photo.
    Only photos of yourself are allowed. Photos of strangers, friends, models, people you styled, etc. will all be removed. However, if you are an independent designer, crafter, or artist, you may post photos of other people if and only if they are modeling clothes made by you.
  5. No more than 3 views of an outfit.
    Collaged posts are allowed but must contain no more than 3 separately combined images.
  6. DO NOT repost photos.
    Posting photos that were already posted previously in an attempt to get more hype is not allowed. We notice and so does the community. Repeat posts will be deleted.
  7. DO NOT post ads or spam.
    If items in your photo are for sale, you must be modeling them yourself. Blatant advertising is not tolerated and violators will be banned from the community.
  8. DO NOT post photos that don't belong to you.
    Impersonators and users who post photos they do not own the rights to will be immediately banned from the community
  9. No nudity.
    This is not a porn site.
  10. No photos of children.
    This is not a kiddie fashion site.

How do I find and vote for looks?

You can visit the "NEW" section to discover recently added looks. If you see entries you like, vote them up by clicking the corresponding "HYPE" button.

How is the hot page sorted?

The HOT page is sorted based on popularity determined by the community. Users vote for looks by clicking the "HYPE" button underneath each entry's score box. Once a look has earned a critical mass of "hype", it becomes popular and jumps to the "HOT" page.

What is KARMA?

When a look is "hyped" the person who posted it is rewarded with a karma point. In the same way that popular outfits are voted to the top, the users who post them get increases in karma. Every LOOKBOOK.nu user affects one another's karma equally, and this is how members reward each other for posting looks that are stylish, unique, and interesting.

What is Average karma?

A user's total karma divided by the number of looks he or she has posted. The higher a user's average karma, the greater the user's reputation. On the NEW page, the Karma Filter uses average karma to determine how often each look is shown.

What is the Karma Filter?

When the Karma Filter is turned on, the NEW page shows more looks by users who have established a strong, positive reputation within the community (as indicated by high average karma per look) and less looks by users who have not. Due to the high volume of looks added each day, the karma filter was added to ensure that looks from established and proven users are given greater priority and protected from being buried too quickly by looks from new (unproven) users. The Karma Filter can optionally be turned off to show looks posted by all users, regardless of their average karma.

NOTE: Looks from users with lower reputation will still be visible, but shown to a smaller portion of the community. If you are a newcomer with no established reputation yet, your look will still be visible to a significant portion.

How can I build up my reputation?

Your reputation on the site helps to determine how often your look is shown to the community. The visibility of each look you post is calculated based on your reputation (i.e. average karma) as well as the hype each individual look receives. Looks by users with medium to high average karma will be visible to the entire community.

To ensure that each look gets proper exposure, all looks will still be shown to a substantial portion of the community even if the author has low average karma.

To build a good reputation on LOOKBOOK.nu, post high quality photos that you are proud of and show us outfits that display your personal style at its very best. You can maximize your chances of receiving karma by posting clear (not blurry), well-lit, and not-excessively-photoshopped photos.

I posted a look. Why doesn't it show up on the new page?

You are most likely viewing the New page with the Karma Filter on. The Karma Filter is programmed to show looks by users with high average karma more frequently than users with low average karma. You can turn the karma filter off to see looks from all users, regardless of their average karma.

Why can't I see who hyped my looks?

We don't show which users have hyped a look in order to encourage as much hyping as possible. This way, users who are less active on the site can still feel comfortable hyping anonymously. Those that want to make their love for your outfit publicly known, however, can either leave a comment or join your fanclub.

How do I down-vote a look?

There is no down-voting (or negative hyping) because the purpose of the site is to promote a diverse and open-minded community. If you find an entry with spam, questionable content, or just has nothing to do with fashion, click the "flag" link within each entry and it will be flagged for possible removal.

What should I do in case of offensive feedback?

You have complete control of the comments on your entries and you may flag or delete any spam, offensive, or negative comments. We will review all flagged comments for violation of our Terms of Service and ban offenders when necessary.

Who made this?

Just a guy and a girl hailing from San Francisco, CA who like art, fashion, and culture…though in one sense, if you are participating, you did too.

You can reach us at: hello [at] lookbook.nu