Interview38

Beyond the hype // Luanna Perez-Garreaud

AUGUST 2011

Enjoy getting quirky and daring more.

Lua Perez-Garreaud is a 20 year old soon to be fashion student and blogger of LE HAPPY from Lima, Peru.

Lua-1

Tell us a little bit about yourself and where you live.

My name is Luanna Perez-Garreaud and I’m a 20 year old girl from Lima, Peru who is fascinated by Greek mythology, Celtic culture and Wicca. I love coffee, Arabic food, bargains, and writing on my personal fashion blog.

I think of myself as a very versatile person, probably due to the different periods I have lived until this point of my short life. I was brought up in a conservative girls school within a boring and sometimes superficial society. After that, I went to a very liberal college where I devotedly studied humanity subjects and Hispanic Literature. At the same time, I worked in a creative direction school learning from and observing advertising communications professionals. I have benefited myself a lot by doing both things throughout the last year, but just a couple of months ago the direction of my life changed dramatically. In less than two weeks I’m moving to New York City to study the career I’ve always pursued, Fashion Merchandising Management at the Fashion Institute of Technology! I love Peru, but I think it’s time for a change.

How did you first get interested in fashion and why is it important?

I’ve been keen of fashion since I was around four years old. My mom always tells me how when I was a little girl I always wanted to be left alone in my room to dress myself on my own! I remember I loved to make quirky ensembles in order to unconsciously stand out, I guess. I will never forget when I wore my mustard tights with a plaid olive green skirt and a mustard turtle neck top. However, the moment in which my interest in fashion really grew the most was when I left high school. I realized then that fashion wasn’t about wearing the trendiest stuff mixed all together, but that the true challenge was to mix and match garments in a congruent way in order to express something. That’s why I think fashion is so important; it is one of the most significant ways to express yourself.

Also, it is a fascinating way to learn about different cultures and periods throughout history. It’s amazing how just by looking at how people dress in a certain era or country gives you so much perspective about their culture and way of thinking, as well as reflecting the type of society they live in.

What are your passions?

I have a variety of passions but I like to think they all lead to one main area, the creative one. I’m passionate about the creative process of elaborating an outfit, merging different garments and attempting to make them match or mismatch in order to create a whole ensemble. I love to take time looking at my garments and trying to figure out an innovative way to modify them. I find the creative process of writing poetry and stories irresistible. That is actually one of my favorite things to do. I also love illustration; the practice of drawing and expressing thoughts through artistic means intrigues me.

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How do you describe the fashion scene in Peru compared to other major cities/fashion capitals?

Peru is one of the few countries in the world that has 3 regions; coast, mountains and rainforest. Therefore, we can find a wide variety of cultures, each with a specific and very different dressing ‘code’ due to the particular weather, believes, customs, etc. However, people in Lima don’t usually nurture much from these different cultures, thus turning fashion sense in the capital frequently monotonous. People tend to believe that being stylish is just about following trends they see in local department stores or mainstream brands from first world continents. Personally, I believe we don’t explore enough the remarkable clothes of our ancestors and contemporary cultures. Therefore, people tend to lack that eccentric creativity that you see in fashion capitals around the world. People need to take more risks!

What do you love about living in Lima?

I love that Lima has given me valuable tools in order to construct my personal style. I am constantly inspired by the different ways people dress in cultures around my country. I love the fact that you can easily buy outstanding artisanal accessories, handmade bags made out of Inca textiles, native jewelry, and garments inspired by pre-Columbian civilizations in order to incorporate and blend them into your own personal style. I think Peru has the most incredible pieces which come with a strong historical background, which I find much more valuable and appealing than typical mainstream clothing. It is a real shame that only a small sector of people truly appreciates and incorporates these into their daily style. Another thing I love is the vast amount of places to visit.

Top 3 places to visit in Peru:

As I have previously mentioned, Peru has 3 completely different regions. Thus, one of the main qualities of this country is the diversity, not only cultural but also environmentally speaking. So I am therefore going to refer to one place in each region.

Cusco – This city is the Inca capital by excellence. It is where the Inca Empire originated, the largest pre Columbian civilization in Latin America. In Cusco we can find gigantic historical monuments such as Machu Picchu, one of the 7 wonders of the world. This inca capital also has an agitated and thrilling nightlife where you can meet tourists from around the world.

Pucallpa: This city lets you explore the unknown mysteries of the rainforest, allowing you to get to know the native aspect and magic of the country. There is a large number of native communities that still remain unknown and that are completely unaware of the modern and technologic world that surrounds them. It’s the ideal place to explore your mystic side, to find peace and connect to nature far away from the cosmopolitan world of the city.

Mancora – Located in the pacific coast, Mancora encapsulates the most beautiful beaches of the Peruvian north sector. What I like the most about this place is its peaceful beaches and active nightlife, which, for me, ultimately make Mancora the best place to spend tropical vacations.

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Describe your personal style and its influences/ inspiration.

I don’t like to limit myself to a definite style; the way I dress depends on my mood. I’d rather say that my personal style is a fusion of elements from other styles, such as grunge, gothic, rocker and bohemian. I constantly try to blend these creating eclectic combinations and making them my own. My main inspiration is movies from the 80’s and 90’s. Observing elderly people in the streets also inspires me; I love the true and original vintage feel they give. Besides that, I constantly browse the Internet for inspiration, mainly LOOKBOOK and fashion blogs.

Favorite designers and places to shop?

I don’t have a specific favorite designer. To be honest, I don’t have much knowledge on designers. My favorite places to shop are second hand stores; the fact that you can find such unique and unusual pieces at very low prices is thrilling.

The first thing you look at in another person's outfit is:

The hairstyle! I think it’s an essential element that can boost an outfit. My favorite outfit is a complete black ensemble and a cool hairstyle.

We'd love to know how you achieve the ombre look with you hair!

What I did is pretty simple. I just dyed my hair copperish red and bleached the tips using a blue bleaching powder and 40vol developer. I applied it to my tips for about 10 minutes, then I added a little bit more to the upper part of the tips to create the fading effect for 5 more minutes. I repeated the bleaching three times on different days to avoid damaging my hair too much. I didn’t add blonde hair dye to the tips, they just turned that way! Now I only re-dye the top part every once in a while.

What do you skimp on?

Make-up. I can’t be bothered spending too much money on cosmetics. You can get better deals in a drugstore.

What do you splurge on?

Tights. I don’t mind spending all my money on ten pairs since I keep breaking them involuntarily!

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A fashion rule you always break:

I don’t believe there are any fashion rules nowadays. Everything is possible.

A fashion rule you never break:

I don’t know if it’s a fashion rule but I would never wear leggings as pants with a short top. I mean, are you going to a gym?

What do you think is the most recent notable trend to appear/reappear, and what are your thoughts on it?

I’ve seen that midi and maxi skirts appeared a while ago and are still everywhere. Personally, I love them but since they might make you look a tad too conservative I love to pair them with some edgy garments such as bustiers or sleeveless band tees.

What is the most underrated item in menswear and womenswear?

Here in Peru people need to wear some more hats. You never see someone wearing a bowler or a floppy hat (according to them those are “for costumes”) and they only wear the ugly surfer ones.

Your favorite colour(s) of the moment are:

All time favorites: Burgundy and black!

What is your next "must have" purchase?

I have been lusting for a pair of creepers forever. The shipping cost to Peru is painful so I plan to get them as soon as I move.

What is the ultimate showpiece in your closet?

My vintage acid-wash denim jacket. It was love at first sight.

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Are there any fashion icons or famous people whose style you admire?

Brigitte Bardot. I don’t know why, I just love her and her seductive hairstyle.

What's on your iPod / bookshelf / DVD player at the moment?

Radiohead and Massive Attack have always been on my Ipod. I also love The Flaming Lips, Sigur Ros, DeVotchka, Live, Lykke Li, Johnny Cash, and a huge variety of artists. I currently just started reading The Power Of Myth by Joseph Campbell and the last movies I watched were The Craft (for the fourth time), Nosferatu and Faust.

What can't you live without?

Family, boyfriend, coffee, cigarettes, dark lipstick and Doc Martens.

What is your personal favorite outfit on LOOKBOOK by you, and by another member?

My personal favorite has to be You’re in high school again (pictured above). I was going to sell that denim blouse because I didn’t like the shade and got tired of it and after I put that outfit together I realized there are still many ways to pair things you don’t want anymore. Also because it’s the classic outfit I wear to go out: shorts, tights, doc martens, a shirt and a blazer/jacket.

I really found it hard to pick between other members looks! I love so many of them. However the ones that have inspired me the most and still do every time I see them are I feel like a pixie by Essy M. and both Lost and Burnout by Alexander J. I really like how she mixed girly and gothic elements and his basic outfit always remind me that sometimes you don’t need more than black and white to look good.

Next place you want to travel to (and why):

I’d love to go to the jungle of Peru again. I went with my boyfriend last year and it happened to be the best journey ever. The expeditions were magical.

In the year 2016 you will be:

Hopefully in New York working in the fashion industry and persuading my sister to move out there to study music!

What would you say to someone seeking fashion advice?

Enjoy getting quirky and daring more. The key is to have fun while creating an outfit, that’s the way you will keep true to yourself.

Lua-6

Vini Uehara wants to know: If you were painting a picture that would represent your life, which colors, shapes, textures and figures you would use?

It is difficult to portray my whole life in a single painting, so I started thinking about the answer to this question more as a self portrait and how I would convey myself artistically. Firstly, I would choose to do an abstract painting rather than figurative as I believe it is much more expressive and allows one to portray emotions, rather than simply tactile things. My favorite shapes are spirals, as I find it intriguing how they have an ambiguous perception – they not only enclose inwards but they also go outwards. This, I think, is the best way to describe my personality, as even though I am somewhat introverted, I am also very open-minded. Thus, I would do a painting using essentially spiral forms. I see myself mostly as burgundy and black, so I would probably use warm and neutral colors. I would definitely use a very dense material such as oils in order to create a lot of texture, such as Van Gogh, for example.

What should we ask the next interviewee?

Hypothetically, if you believe in reincarnation, which character, thing or person do you feel you might have been in a past life, and why?

182 comments

show previous comments

Elisabeth Sorrentino
So breathtaking :)
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Lilo Davies
I got so excited to see that Lua had been interviewed, her fashion and natural style is such and inspiration to me, she shows that that fashion really is more than just designers.. Her interview was full of intelligence and knowlege! YOU'RE SO AMAZING!
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Marina  Rocha
I loved the style, hair. i loved ALL. xx
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Marian VeNa
ooooh i like =D
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Anet Quamilla
I love your style! I have more inspiration from you :)
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Tashika C
This interview is great.... Shes definitely a stylish person and definitely knows what she's talking about :)
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Fenia Sweetpea
i just wanna say that you 're one of my favorites here, i love everything you post and i like your hair sooo much
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Bibis Arraes
she definetely deserves this!
she's so inspiring. and it is great to have someone like her 'representing' latin america! congratulations, Lua!
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Aonanong Promdaow
i love your style ;D ' amazing
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Che Ann Martir
I'm so addicted to you Lua, you are an inspiration to many people. Btw, thanks for sharing your ways on how to get that AMAZING Hairstyle. LOVE LOVE!
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Magg Silva
You are perfect! nice interview!:D
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Carlas Breakfastime
Estoy muy orgullosa de ti, de que seas peruana, de que siempre hables tan bien de nuestro país, me hace sentir muy feliz. Amo tu blog! y tu look, pero más que todo amo la forma tan linda que tienes de ser! Un besoo desde nuestra Lima!
Carla

I am very proud jun !
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Karmelina K
She is a very inteligent person, her style is uniqe and the question about reincarnation is good,I think I would choose it too! :)
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Shanaz AL
I love your style and how real you are Luanna <3
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Lisanne H
love the hair!!
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Jhoana Farro
que lindo que hablas de nuestro pais! que hermozo me encantan todos tus looks son buenazos e inspiradores! amoo tu cabello <3
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Corina Zelzin
:) Love <3
Brilliant.
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Emma Michael
its so true about that leggins thing :-D
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Dyosa Urquia
amazing interview...
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Teodora Pungartar
<3
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