Too much is as bad as too little. That's the rule I don't break.
Tell us a little bit about yourself.
My name is Wonhee Lee. (Ian is the name I made for convenience when I was in NY.) I'm a 28 year old guy from Seoul, the capital of South Korea. (Not the North one!) I have a small online store for men's clothing which named 'f-word' (for Fucking Fabulous Fashion) and I'm planning to be a commercial stylist!
What do you love about living in Seoul?
Compared to other cities, Seoul is very comfortable. I can do or buy anything in the proximity of where I live. For a procrastinator, this is the perfect city!
Seoul is also 24/7 city. I especially love its delivery services. There are many restaurants that deliver 24 hours. Even McDonalds delivers 24 hours!
What are your top 3 places to visit in Korea?
1. Korean restaurants. There is plenty of great food provided here.
2. Hongik University District. Many clubs, but more than that, so many beautiful and cozy places in every alley. It's similar to Lan Kwai Fong in HK or Tribeca in NYC.
3. Suncheon Bay. A beautiful coastal city that changes it's appearance many times throughout the day. I've never seen so red a sunset.
How would you describe the fashion scene where you live?
In Seoul, a city with a population of more than 10 million, I can see many hipsters and trendsetters in several places. People are really hypersensitive to trends. But, Seoul still needs a cultural infusion of more sources and styles.
There are many people (including myself), who still have a fear of looking different. Under the cultural and historical influence, many Korean people avoid showing themselves too openly. I think that's the difference between Seoul and the other fashion capitals of world. We need more courage!
Describe your personal style and its influences / inspiration.
Well basically, I like to have a clean look. I always try to create a look that is simple and fits well. Additionally, one or two key items would be great!
I can't tell exactly where I get influenced or inspiration. I'm not a fashion magazine subscriber and I hate to watch fashion channels. I'm inspired from what I unconsciously see everywhere, like TV, street, internet.. Yeah..internet, like LB, blogs, and web magazines. These are the places I'm inspired by mostly.
Favorite designers and places to shop?
My favorite designers are Jil Sander, Neil Barrett, and recently Phillip Lim has caught my eye. Oh and lovely Mark Jacobs for women! For shopping, department stores and Dongdaemun market, the biggest clothing market in Korea.. maybe in Asia! Since I have my online store, wholesale markets are the main place I shop. They have so many styles and are not expensive at all! Anyway, I'm not a heavy shopper and I love to go out and just look around.
The first thing you look at in another person's outfit is:
Size and harmony. If that outfit looks nice with him or her, that's the first thing.
Shoes next. I just think shoes are important to me because in Korea we don't wear shoes in the house. So shoes are the last thing you wear to complete the outfit.
What do you splurge on?
Shoes again! Thousands of shoes are not enough!
What do you skimp on?
Accessories: necklace, earring, bracelet...I feel inconvenienced with wearing accessories. However, I can endure a key accessory. I think my earring is just enough for an everyday accessory.
A fashion rule you never break:
Too much is as bad as too little. That's the rule I don't break. I love the simple and comfortable look.
Favorite color(s) of the moment:
White and gray.
What is the most underrated item in menswear and womenswear?
Socks. (Though I don't wear them much!) If you are gonna be standing all day long, don't overlook choosing your socks. As important as shoes are, so are socks. Socks could make a great look perfect.
What is your next must have purchase?
Dior Chiffre Rouge A05 Black watch, Neil Barrett leather jacket, and Eames chair.
Are there any fashion icons or famous people whose style you admire?
What's on your iPod / bookshelf / DVD player at the moment?
Next place you want to travel to:
Stockholm, Sweden, Helsinki, Finland, and Singapore, Singapore. I don't know why, but people in those cities are look gorgeous. I just want to see them with my own eyes!
What is your personal favorite outfit on LOOKBOOK by you, and by another member?
What can't you live without?
My PSP. Helps me fall asleep. Also my Fuji Netura Classica. Lovely compact camera I bring with me everywhere to take photos.
What is the ultimate showpiece in your closet?
My blue jacket and my Jil Sander denim jacket.
By the year 2010, you will be what/where:
Hard working stylist in a commercial field. And I wish to live in a city near the sea with sunshine. Maybe in Spain!
What should we ask the next interviewee?
By the year 2030, you will be what/where:
What would you say to someone seeking general fashion advice?
Advice? Dress up without hesitation and try many things in many ways. LB will lead you. Anyway, I'm the one who needs some advice! Give me advice!