the idea behind this photo is a broken millionaire. He drinks whisky, wears on the one side fine clothes - but on the other side he looks mean. He lost his money and wants to suppress this bad feelings with alcohol - thats where Jack Daniels joins the party.
It also is my personal advertisement for the LANVIN collection at H&M cause I like the collection.
If you want to see more photos, they are on my blog and a video blog.
Have fun !