The construction and inspiration of "1%" revolves around the culture, "Rider" which appeared in 1947 as a result of some social alarm caused by a bickering caused by motorists in a merger. The AMA (American Motorcycle Association) tried to explain that only 1% of motorcyclists in attendance, led the riots. Thus was born the myth of 1% of the outlaw bands.
"1%" is also a reflection on the clash between two opposing attitudes, conservative and traditional of a society steeped in the Cold War against the insurgent and rebellious of a generation of young people who refuse to be part of that world lethargic opting for a marginal lifestyle and alternative to a society they see as their enemy. But 1% is much more than that, means belonging to a minority, extolling a special sense of fun and freedom, camaraderie, solidarity and insubordination. Represents a symbol of freedom. A thorough analysis of the dressing that forms the identity of this marginal sector, from the viewpoint of the first bands of bikers emerged in the '50s as "Hells Angels", and more recently in the '80s, called "The Mean Fuckers ". An anthropological analysis, by its anocrismo and eccentricity, because of its rarity and exoticism. A library full of symbolism and belonging to this culture where we find the predominance of black, waterproof leather and cotton.