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Style as Destiny - The Introduction

by Donovan B., Creative Director at VII Winners from Los Angeles, United States

16 comments · January 6, 2013

92

Donovan Briggs - Pocket Square Clothing The British Commoner, Pocket Square Clothing The Diplomat   Black Tie, Pocket Square Clothing Golden Smiley, Yves Saint Laurent Ysl Wool Blazer, Goorin Brothers Black Fedora - Style as Destiny - The Introduction
HYPE 92
  1. The British Commoner

    ,

    Pocket Square Clothing

    , , in Ties
  2. The Diplomat - Black Tie

    ,

    Pocket Square Clothing

    , , in Ties
  3. Golden Smiley

    ,

    Pocket Square Clothing

    , , in Ties
  4. YSL Wool Blazer

    ,

    Saint Laurent

    , in Saint Laurent Blazers
  5. Black Fedora

    ,

    goorin brothers

    , in Hats

Inspired by Michael Bierut’s essay, Style: An Inventory, we look at style through an inventory which defines style as destiny, uniform, and trademark. Michael Bierut’s Style as destiny comes to an affirmative conclusion that style can only emerge through a process of authenticity, only then is one’s destiny revealed. This first of a three part video editorial features VII WINNERS‘ Creative Director Donovan Briggs. Set in the heart of South Los Angeles, a man of style emerges undeterred from his surroundings, he has embraced his gentlemanly attire.

“Style as destiny. Style was never discussed when I was a student. There was a vague sense that genuine style emerged unconsciously in its own time, like breasts or facial hair. Trying too hard would derail the process and result in something less than authentic. What a wonderful promise: within each of us is a unique voice that will reveal itself, but only through patience and practice. Use the force, Luke. Do or do not, there is no try.”

-Michael Bierut

Like what you see, follow my clothing company on facebook. facebook.com/VIIWinners

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Comments (16)

show previous comments

Edward Z.
great outfit Hyped!!
0 · reply ·
Rodolfo Ramirez
Dope look Briggs.
0 · reply ·
ALLEN M
Love the blazer
0 · reply ·
Caroll Lins de Vasconcelos
Love it!!! <33
Donovan Briggs
Thanks. Appreciate the love
Violet K
love the look
0 · reply ·
Tatiana Alexeeva
wonderful words in the second paragraph
Lo Pascual ⚓
youre amazing! looking forward on your future posts!!!! :)
0 · reply ·
BLISS M.
wowwwwwwwwwww
0 · reply ·

  

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