"Sport Fashion by PUMA is where fashion, style and comfort meet. The line is inspired by PUMA’s premium collaborations with Alexander McQueen and Hussein Chalayan, and interpreted for the female trendster and urbanite consumers (ages 16-24).
PUMA is the brand that provides female consumers with stylish, unique and fashionable product for any occasion. The collection is on-trend but infused with PUMA’s signature flair, allowing consumers to still express their individuality through every look. Whether going for casual, edgy or fashion -forward, PUMA Sport Fashion allows the female consumer to start her look at the most important place - her feet."