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Read about my social marketing experiment!

by Leah Z., 21 year old Marketing/French Student from Los Angeles, United States

9 comments · August 14, 2014

37

Leah Z - Free People Tunic, Vintage Snake Heeled Boots, Kohls Pj Shorts - Read about my social marketing experiment!
HYPE 37
  1. Snake Heeled Boots

    ,

    Vintage

    , in Boots
  2. PJ shorts

    ,

    Kohls

    , in Shorts

So I'm a business major with a marketing emphasis & obviously a love of fashion.
At the beginning of summer, I brought 2 bags of clothes to Buffalo Exchange, the store that buys & resells nice clothes, & the dude chose nothing! I was dressed super casual, no make-up, with a quiet disposition, & the guy told me my clothes were too cheap!
My sister & I devised a plan to position ourselves & our clothing as upscale. We took the Forever21 tags off with seam-rippers, then folded the clothes, put the "label" clothes like Juicy on top, put them in Nordstrom bags, & sprayed them with perfume. My sister & I dressed classy with clean lipstick & crystal jewelry, & we were sure the smile & chat with the workers.
We set off to Buffalo Exchange with ourselves & our clothes "positioned" as more expensive, & found some success. We each took a bag to a clothes-sorter to diversify the odds, & the dude sorting mine took nothing! The girl sorting my sister's bag, however, took $21 of clothes--success! So we think the girls working there know more about fashion... & I got these vintage, chunky heels for $8 too!
Marketing experiment result: people WILL take you more seriously if you present yourself in a positive fashion :)

*sidenote, I hate Maroon5, that is my sisters room :p

More looks by Leah Z.

see all 32 looks ►

Comments (9)

Priscila  Diniz
love it!
Leah Z
thank you ! you're always so sweet:)
Ania Zarzycka
gorgeous !
0 · reply ·
Natalie Chornomaz
Wow, wonderful shoes! You are very beautiful! <333
0 · reply ·
Sahar Maleki
Love it!
0 · reply ·
Abdou Trigui
0 · reply ·
Mickylene Delgado
awesome :)
0 · reply ·

  

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