Expensive Reality is a blog founded by Luka Lajic in 2015. Luka is based in Zagreb, where he's attending a grammar school. While studying, his career began as a freelance photographer and stylist for his close friends and school projects. Through the years, Luka started working with other creators and brands like Happy Socks, H&M and Elite Model Look. Despite his age and school obligations, he's learning about industry and creating new content day after day, which constantly expands his knowledge.