Finding ways to preserve the integrity and vision of a brand is no simple feat – particularly when it comes to stewarding iconic Italian label Moschino. But, creative director Jeremy Scott has been more than successful in maintaining a playful soul while achieving a loyal audience for the brand. Scott’s incredible dedication, persistence and creativity has catapulted Moschino, as well as the designs from his own line, to legendary stardom within a 5-year time span.
The latest Jeremy Scott collection, showcased at MADE at Milk Studios during New York Fashion Week, was the perfect embodiment of how he has grown as an artist and designer. The line was fun, trendy and wearable – as approachable as the designer himself – of which I discovered during a Q&A moderated by Micah Jesse in the American Express MADE Lounge. It was wonderful to hear him speak so eloquently and frankly about his life and journey to success in the realm of a relaxed environment.
Check out the exclusive interview we have with him about his collaborative jewelry collection with Miley Cyrus “Dirty Hippie” (a homage to releasing your inner child) and what other exciting things we can expect from him in the future.
How did your collaboration with Miley Cyrus come about?
It actually came about in a very organic way. She was having a little shindig at her house for the Fourth of July and I had already been out, so I said, “Oh, let me stop by Miley’s.”
She began showing me all the stuff she was making. I said, “This looks like my collection…the way things that don’t seem to go together but somehow do.”
I then asked her to consider designing jewelry for my next show and she replied “I would love to, I would love to, I would love to!”
As genuine as Miley is, I wasn’t sure how serious she was, as there was the tour and so many things going on. So I sent her a text message saying, “I was dead serious about making jewelry for the show. I really want you to do it,” and she really did do it.
She made everything herself – all handmade. She incorporated some of the things I had collected for it. All in all, it was very organic, very natural.
What was the process like during the days leading up to it? Was it the clothes first or the jewelry?
Honestly, [Miley] was working late into the night and most of the jewelry I didn’t even see until this morning. I already understood the vibe because I had known beforehand what she was doing with the hat, the eye masks and everything else, and she would shoot me text message updates along the way. But as for the final looks, we styled those right before the show.
You have had a huge impact on the music industry this year. What about your collection this year do you think the people in the music industry are so attracted to?
I don’t know. I really just try to be so genuine and authentic in my choices. I feel like that’s why musicians resonate so much with my work because their work is just a personification of who they are, rather than actors who transform themselves into other people’s characters and roles. Musicians – the reason why we love them is this personification – and I feel like that is where we connect so well.
Can you tell us about your childhood and fashion? Where and when the passion for fashion came from?
I’ve always liked clothes. At first, it wasn’t so much about the fashion. It was just about clothes and the way you could mix them together to develop different personas – how it would enhance or change your mood. That was when I was around five. By the time I turned about fourteen was when I really began to explore the fashion aspect of it.
Where did you study?
I studied at the Pratt Institute for Fashion here in New York. It was the first art school in America to offer a fashion design degree, so I was able to be with the art students and not separated from the fashion students.
I had been doing art since I was very little, focusing mainly on making ceramics. I didn’t think about being a fashion designer as a job. It was just another medium – a way to express myself and connect with people through leather, fabric or presentation. My shows, my clothes and my designs are all intended to touch the lives of other people and that is ultimately the most important thing for me, and my work. It’s where I feel most fulfilled.
When I see people wearing my things on the street, I want to see them wearing them until they’ve worn out. I want them to be lived in and loved in, creating memories and posting them on social media. That accessibility is one of the reasons why I’ve done collaborations with brands like Adidas – to become more available to people on a global level.
Does working with large brands change your approach to designing?
Honestly, it hasn’t. I love what I do. To me, more opportunities equate to more happiness. Of course some of the deadlines are urgent and it become like a traffic jam at times between all the different collections that require my attention. But I love the process as well – and not just the end result.
Well I'm sure everyone will enjoy the fruits of your labor just as much. Just check out some of our favorites in the Spring RTW 2015 gallery below!
Runway images by: Style.com