Data Alekseev is one of the first Georgian bloggers and Founder of EIR (Every Day Is Runway). Having been interested in Fashion and in subcultural Fashion in particular, he has created thousands of punk and gothic looks featured onto platforms: Buzznet, Lookbook and EIR. First international recognition was gained after Vogue Talents included Data’s photo as best dressed guest of the Tbilisi Mercedes-Benc Fashion Week 2015. Soon afterwards, Rosario Morabito (VOGUE Talents Ed.) named him as Tbilisi Mercedes-Benz Fashion Week most interesting guest. Since then, Data’s looks are featured into the articles of many international fashion platforms. For him, fashion is a concept based on the fusion of the beauty, lifestyle and styling.