Beyond the hype // Alessandra Kamaile

March 2015

Alessandra Kamaile is a Girl from from Germany but living in London, United Kingdom.

About Myself

Hey, I'm Anna, a 20 year old half German, half Asian-American girl living in London. I'm originally from Germany but now study Fashion Design and Development at London College of Fashion to pursue my dream of becoming an independent fashion designer.



What is your background? How did you end up doing what you do now, and how long have you been at it?

Fashion has, for as long as I can think, played a very big role in my life. I can remember looking through my mom's Elles and Vogues at the age of nine. From that point on I knew this was my calling (sounds cheesy but it's true), and funnily kicked off by designing for my stuffed animals. That evolved into designing for people and to what I do now: study it, with all my heart and soul.

I was born in Chicago and moved to Germany when I was approx. one and a half years old. Since then I've moved several times with my family until we wound up in a town called Coburg. There I attended middle and high school where I started to define who I was. I guess I was always a little different due to my radical styling which was not normal in a small conservative town.

After graduation I moved to Munich to gain experience in internships before finally studying fashion design. During this time, back in November 2012, I created my blog Alessandra Kamaile to share my thoughts and outfits with the world.

If you could share 5 invaluable tips for anyone interested in pursuing a blogging career, what would they be?

High quality images are important, don't photoshop things too strongly, write about whatever you want whenever you feel like it, don't let sponsors totally run your blog, and keep it personal.

What about tools or apps? What are a few you can't live - or succeed - without (i.e. photo editing tools, resources, social networking, entertainment, inspiration, etc)?

I love working with Photoshop. I always fool around with filters. Otherwise I am an absolute Instagram freak. That's where, if you follow me, you'll find all the random crap and photos that don't make it to the blog. I also love the photo editing app Mextures. I am constantly on Style.com to review the latest fashion. For entertainment I'll have to go with watching movies on iTunes or listening to music.


How would you define your style?

I think edgy describes it well.

What is your personal favorite outfit on Lookbook by you, and by another member?

My fave look by me would have to be divided into two. "Fit and Flare" and "The House of Wolves". In the first one I absolutely adore my dress from The Editor's Market and simply can't wait for Summer again. The other one is a perfect edgy combo I'd pull of all the time, haha.

Looks of others would also have to be two: "Don't be like the rest of them, darling by Anila and "Marsala is the new black" by Masha Sedgwick. Everything in both looks is absolutely perfect!!!

Any other Lookbook users whose style you admire or are inspired by?

Definitely Anila and Masha Sedgwick. Have loved and admired both of them from the very beginning!

If you could collaborate or be endorsed by any brand or designer, which one would it be?

Probably Alexander McQueen, Haider Ackerman or young designer Robert Wun. Unfortunately the first one is not alive anymore but, for me he was truly THE "genius of a generation". What this man was capable of cannot be replaced, not even by Sarah Burton. I just love the extravagance and dark side of the brand but also the fragility. Haider Ackerman has an amazing feeling for draped garments and colors; his creations are absolutely mind blowing! Would love to work for him one day. Robert Wun is an LCF graduate as I believe, and has really fresh and futuristic ideas but with a organic touch which I admire a lot.


What are your favorite designers or places to shop?

As I said above: Alexander McQueen, Haider Ackermann, Robert Wun - add on Burberry - dying for a classic trench coat here. Fave shops to actually buy from would be Topshop, Gypsy Warrior and random small boutiques wherever I go.

What are your favorite locations or backdrops to shoot at? How do you find them?

In London I'd say Shoreditch, because of the edginess, it's where I shoot most. I find my locations by walking around and exploring. If something catches my eye I tell my good friend and blog photographer Marie-Louise from styleboulevard.de about it. Then when we have new looks, we shoot there. It's a spontaneous process.

What are some tips for staying creative and inspired?

Keep an open mind, explore everything, go to museums, watch plays, listen to music, talk to people- don't only whatsapp or whatever - ACTUALLY TALK!

Daily Life

What about days off or weekends?

Depends on the workload for uni. I'll once in a great while go clubbing but that is really rare. After moving to London my party habits decreased to almost zero, therefore I've become an enormous gig-junkie. I go to concerts and gigs all the time. I just bought tickets for Our Last Night in May and Young Guns in June. My next gig is Black Veil Brides in March, I'm a bit of a metal/rock head haha :)

Otherwise I'll spend my time relaxing, doing uni work, shooting looks or seeing friends - not to forget eating.


What are some of the most unique things you've discovered about the fashion, music, recreational or arts & culture scene in your hometown? Any must-see events, happenings or places visitors should check out next time they're in town?

I grew up in a pretty small and conservative town so there's nothing fashion related there - One of the must-sees though is the Samba Festival which takes place in July every year. It's one of the biggest in the world next to Samba in Rio! I've gone almost every year since 2005 and it's always been amazing. Such a fun weekend with live bands from all over the world.

How has living where you are affected your sense of taste and style?

London has showed me I can do and be whatever I want in fashion. There are no rules.

Do you have any exciting travel plans, or things you are looking forward to this year?

Of course I'm exited about my upcoming gigs and the two festivals I've booked (Open Beatz in Germany and Electric Love in Austria). I'd love to go to Download in the UK but I don't know anyone so I'll sit that one out this year - with pain and grief. I'll be back in the alps in August on vacation which is awesome (was just there on snowboarding vacation). I also look forward to spending my first Summer in London; I've heard it's amazing!

What are your favorite destinations or getaways for this time of year?

Austria, snowboarding :)


Fun Stuff

Do you have any hidden talents?

Giving people the weirdest nicknames.

What can't you live without?

My music

Where do you see yourself in 5 years?

Hopefully working for an amazing brand designing my ass off and most important of all being happy!

What's on your iPod, bookshelf or movie list at the moment?

Bookshelf: The Mortal Instruments books, loads of Kerrang! magazines, Vogues and fashion design books.

iPod/iPhone: atm I'd go with Slipknot, PVRIS, BANKS, Coldplay, Kalipo, Black Veil Brides, Nirvana, Hans Zimmer, Philip Wesley and so on. My list is tremendous and I listen to a lot of different stuff.

Movies: not released on DVD yet but definitely Interstellar; Captain America - The Winter Soldier, Thor 1/2, Black Swan, Star Wars I-VI - can't wait for Avengers Age of Ultron, Ant Man, Star Wars VII and Crimson Peak to hit theaters in 2015!

If you could leave us with an invaluable or inspiring mantra/quote that encompasses your life (or what you have learned), what would it be?

Be what you want to be; not what the others want to see.

Our last interviewee Petra Karlsson wants to know: What did the last text message on your phone say?

"Hi Anna, hope your flight will be ok! See you soon xoxo mama"

What should we ask the next interviewee?

If you could have any super power in the world, what would it be and why?


I like some of her style but she overuses the word edgy way too much, I feel like it means less
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Very nice style
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Vasoula Dimou
Nice outfits. . Hope to succeed yout dream in this 5 years..
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Worrrrrd :)
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Lars Kariniemi
Exciting news
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John Hartil
Nice to read about you and the best if luck. It all sounds so exciting!
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Saoirsemae M
really amazing.. I really hope you interview Chloe Ting from Australia next time =)
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Serena B.
I just discovered her with this interview. Some of her looks are very cool, and I just freaked out when I read about what's on her iPod 'cause she likes Black Veil Brides as I do!!
Alessandra Kamaile
they're cool dudes, love them, even if they're quirky! :)
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Alessandra has the best edgy looks. Awesome style. More chill than Anila or Masha imho. Edgy as F! sometimes. chic grunge looks, and awesome styles.
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Dresiani Mareti
great interview!
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Liza LaBoheme
"I grew up in a pretty small and conservative town so there's nothing fashion related there." - Yep, the north of Bavaria is pretty much a fashion desert :D I try to escape to London as many times as I can as well.
Very inspiring interview, been following you for quite a while already. Keep up the good work!

Viele Grüße aus Nürnberg :)
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passionate girl
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Eduardo Marcondes
I loved :)
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A-y Oub
cogratilation dear ;)
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Laura Rendon
Congrats :)
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