Beyond the hype // Johnny Davidsson


Music and fashion go hand in hand, on some level, for everyone.

Johnny Davidsson is a 17 year old student and aspiring musician from Strömstad, Sweden.

Tell us a bit about yourself and where you live.

I'm only a student. I'm proud to say that I'm a bit like John Lennon in that sense that I've never had a job. The thing that consumes most of my time is my guitar (I write my own songs mostly) and listening to music. I read a lot as well. I live in is this small town called Strömstad near the border of Norway, like one and a half hour drive north from Gothenburg. The styles that surround me here are really not so much to talk about, which I think is a shame! It seems as if some people here just don't care about finding their own style, I don't know.

What do you love about living there?

Well, it's really nice in the summertime. All the boats go out fishing and people sit on the dock of the bay just having a really nice time.

What are you known for amongst your friends/family?

Amongst my friends it's probably that I…well as I said, people here aren't that keen on breaking boundaries in clothing and fashion, so if you wear a blazer or bow-tie to school you are simultaneously seen as both a stupid jerk that tries to show off AND the most stylish kid in school. But I just tell them (those who say I have style) that they should go to Stockholm or any other bigger city—then they'll see some real stylish kids! Or maybe it's all just an illusion that I'm seen as stylish by my friends. If not, it's probably that I'm a bit too loud sometimes, trying to fool around and all.

Describe your personal style and its influences / inspiration.

I would say I get most of my inspiration from musicians—mostly bands from the 60's. My favorite period, or favorite years actually, are from 1964 (when A Hard Day's Night started playing in the cinemas) to 1966 (when Bob Dylan had this really big hair and it). I also get a lot of inspiration from movies or series, such as Jeeves & Wooster and movies by Tim Burton. The whole American scene in the late 60's and early 70's with Velvet Underground and Stooges is also a big influence on me…and also a Swedish singer named Håkan Hellström. He's got a lovely sense for fashion! It wouldn't be fair to say this for everyone, but music and fashion go hand in hand in MY world. Since I'm so into music where fashion actually plays a pretty big role, the musicians are an incredible influence on me. But I DO think that music and fashion go hand in hand, on some level, for everyone.

What are your favorite designers and places to shop?

Well, I must say I'm really not an interesting person when it comes to fashion. I don't know any designers and I only shop at like Topman and H&M. I'm really boring in that sense!

The first thing you look at in another person's outfit is:

I don't really have an area on a person's body that I examine when I see him or her. But if they're wearing glasses I check them out, if they're wearing big red Dr. Martens I look at them with great jealous eyes. So if the person is wearing anything I'd fancy to have, that's what my eyes are drawn to.

Are glasses on girls sexy?

Haha, I wouldn't say that they're sexy…they don't turn me on in any way (you'll have to try harder than that girls!) but I do think that if you wear the right pair of glasses they make a great contribution to a great outfit!

What do you splurge on?

Blazers. A nasty habit for a small boy like me—I don't have any blazers that fit like a glove, and I've got hundreds of them!

What do you skimp on?

Pants. I don't have that many pants.

A fashion rule you always break:

Hmm well as I said, I'm a really uninteresting person when it comes to fashion, so I don't even know when I break a rule. I once wore my trench-coat without its belt and it looked hideous. But I don't know…maybe I wear TOO many things sometimes.

A fashion rule you never break:

I don't wear any flippin' flip-flops. I Hate them with a capital H.

Favorite color(s) of the moment:

Got to be black, since I've been listening to a lot of Joy Division lately.

Let's talk trends. What do you notice?

Hm...Seems like it depends on which movie will hit the box offices next. Maybe that movie called Benjamin something with Brad Pitt will be a success, and old man menswear will come into fashion. Or maybe a band who's wearing bathrobes will have a hit and then everyone wants to wear bathrobes. Oh my god...that's got to be the most stupid answer you've gotten on this question.

Not at all! So you think media is still the biggest and most relevant influence on fashion?

Well, yes I think it's definitely ONE of the biggest influences on fashion. I mean we got magazines, we got internet and we got our dear beloved television and film media. Most actors are the biggest icons in the fashion world. (You know, for the ordinary man that is. One who isn't into fashion in a big way.) Humphrey Bogart, James Dean, Cary Grant, Audrey Hepburn—they've all been fashion icons for 50 years runnin'!

What do you think is the most underrated item in clothing?

I think cufflinks seem to be a bit underrated.

Really? What's so important about a cuff?

Well a cuff, my dear interviewer, may be a really small button, but that doesn't matter! If a hobbit run through a world of talking trees and homosexual wizards, then a small cuff also make a great difference for a plain white shirt! I mean come on! If I see the end of a sleeve from a white shirt stickin' out the end of a blazer, and there's a cuff shaped like an anchor there I'll go nuts, I swear to God!

What is your next "must have" purchase?

A grey or brown suit for my graduation prom in June.

Are there any famous people whose style you admire?

Edie Sedgwick! Bob Dylan circa 1965/66! Beatles circa 1965! Pete Doherty (of course)! Lou Reed! David Brent (I mean come on, a simple white shirt and a tie will never die out)! God, there's loads. Oh, and The Strokes for crying out loud! At least how they used to look in 2001-2003.

What's on your IPOD / bookshelf / DVD player at the moment?

On my iPod I mostly play Little Joy, Beatles (Please Please Me), Joy Division and The Legends. On my bookshelf you can see Stoned by Andrew Loog Oldham, Catcher in the Rye by J.D Salinger, John by Cynthia Lennon, Please Kill Me which is the bible of punk and that scene, of course some books about Pete Doherty, High Fidelity!, and two books with guitar chords for loads of Beatles and Bob Dylan songs. And in my DVD there's Control (LOVE IT!), Factory Girl, a huge DVD box with 4 hours of material from The Beatles, and Beauty and the Beast. You can't find a more beautiful tale than that one.

Next place you want to travel to (and why):

Paris, and I can't say why. I just have an urgent need to get to Paris and spend time in the parks listening to Francoise Hardy!

What is your personal favorite outfit on LOOKBOOK by you, and by another member?

The favorite look by me is probably I'll put my hands over your eyes, but you'll peep through (pictured left). I remember I'd been out partying the night before so I had this great hangover. And my favorite look on LOOKBOOK! you're all so beautiful! But the best one, well it must be Jolene by Thomas Pope! The clothes aren't stunning but when I see the photo I get this huge feeling of love all through me. It looks like Chuck and Ned (who also are a pretty big influence on my style) from Pushing Daisies. It's just such a beautiful photo.

What is your favorite magazine?

A Swedish magazine called Chili. And of course Asterix and Obelix.

What can't you live without?

Oxygen. No but seriously I would guitar. I would probably survive without my guitar, but I would lose a lot of interest in life if I couldn't play.

By the year 2013, you will be what/where:

Probably I'll have found myself a band. Whether it's a two man band or an orchestra I don't care, so long as it's an official band and we're playing gigs wherever we can find them!

What should we ask the next interviewee?

Will Obama secure peace all around the world (in the sexiest suits ever)?

What would you say to someone seeking general fashion advice?

Listen to the album Help! by The Beatles and then listen to Highway Revisited by Bob Dylan and dress however you feel like after you've experienced those two records. Oh, and by the way, I just want to thank all the extremely kind people on this site! You all always leave such great comments that no day can be a bad day, since there's so many humans out there that are so awfully beautiful and kind. Have a great day.


show previous comments

Erik Samuelsson
"I'm proud to say that I'm a bit like John Lennon in that sense that I've never had a job."

Me neither really But im more proud to be like Bob Forrest! But he probably had a job now that I think about it, anyway nice look!
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Robin Nilsson
oj,en svensk på lookbook.
gillar din stil.
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Hanna F
You have amazing style(;. Joy division does make you feel rather bleak, doesnt it?
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Tina Wu
you are my new hero.
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Magna Rún Rúnarsdóttir
oh beauty and the beast is my favorite movie
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Yves Camingue
there's something casually impeccable in your looks john! I HEART IT! Moreso the blazers
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Aron Lulu
looking forward your own band :D
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Sharif Robinson
Probably the best interview I've read on here so far.
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Bebby Siseido
Mycket inspirerande, another Bob:') My daddy was really impress with your style haha. You're a bit lookin' like Elvis Costello, either. andälskar dig!
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Emilia Hearn
yes perfect man
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Aleisha Z
I have an obsession for Edie Sedgwick!
Your very cool! :)
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Erika K
you're extremely interesting and talented :)
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Aline Henderson
i like this boy and his style!)
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Mecenzi Jones
god your a dream.
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i love pushing daisies too :P good taste
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LiZa K.
I adore you for recommending my favourite album ('Help') to people!
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Emi Blackbird
you are a bit like John Lennon indeed, I wish I was a bit like Yoko Ono now, hah (but as You see I'm too cheesy)
all in all this was nice to read, made me smile from time to time
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Zianpuina Gonmei
what will be the name of ya band....looking forward!
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Lydia B.
I Love Your Glasses
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Pasha The eigth  wonder of the world
wow your so cool :D great answer to the influences question
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