Beyond the hype // Mohcine Aoki

APRIL 2012

I realized I wanted to be the boy that has those crazy fashion ideas that people will look at and have a smile on their faces.

Mohcine Aoki is a 21 year old student and blogger of Mohcinexaoki from Casablanca, Morocco.


Tell us a little bit about yourself.

Hi everyone! My name is Mohcine Harris, but people call me Mohcine Aoki. I'm 21 years old and come from Casablanca, Morocco in North Africa. I'm a fashion blogger & stylist beginner. I'm still a student at Commerce & Finance University in Casablanca; this is my second year. I study Economy. I love to hang out with my friends and  take as many pictures [as I can]. In my free times, I like to walk around and take random pictures of people or things that I think are weird and funny at the same time. I also like to go shopping with friends, choose the perfect outfit for them and just put things together [that I] make them try on. You wanna know something interesting? My name is an Arabic name and it actually means "good" haha! I always thought that was funny. 

How did you first get interested in fashion and why is it important?

When I was little my dad had 2 invitations to a fashion show randomly and when I went, I was like "WOW this is really cool." I totally loved how they organized it and the ideas that they had. That's when i got interested. When I got to age 17, I realized that even though [people] say that Morocco has no fashion, I want to change that and I want them to say yes, it does. And that's when I realized I wanted to be the boy that has those crazy fashion ideas that people will look at and have a smile on their faces.

What are your passions?

One of my passions is to play soccer. I love watching soccer too; I am a big fan of Real Madrid. I also like to read. I love reading are fiction books [because] you just imagine things that you never had and they make me think and give me more ideas, crazy ones too. Listening to music is the other thing I adore, I know it's everyone's favorite thing to do. Well it's mine too. As they say, music is real.


What do you love about living in Casablanca?

I love my city Casablanca like every person loves his own city. It's the most beautiful city (and even the whole country is beautiful) even though people can't see it that way. My city is a wonderful city because people will welcome you even if they don't know you because people have big hearts. Many people like Casablanca because it's a easy city you could find clothes and things you'd like to wear. If you are looking for the perfect place to take pictures you are more then welcome. As I was saying there are many beautiful places to take them.

Top 3 places to visit in Morocco:

Casablanca: I lived here my whole life and I know a lot about it. It's the biggest city in Morocco and has one of the biggest malls that just opened up, which has some of the greatest shops in the world.

Marrakech: A tourist city where you could find many hotels and "riad," it's also one of the hottest cities through the year and it doesn't even have a beach because it is in the middle of Morocco, but it doesn't mean that it is a bad idea to go during summer. Trust me, it is a great idea ;)

Tangier: The last choice I could think of, it has the best beaches in Africa. If you had a rough year and all you want is to relax and just listen to the sound of the beach, this is a great place to be.

Describe your personal style and its influences/inspiration.

Well as you can see on all of my pictures, I try to [take inspiration] from different styles. My personal style [is] I just follow my day's mood see what will suit me best. I always get inspired from street style, trends, and also do research for myself to make my style better day by day. I get inspiration from the streets, books, magazines, videos/music & from LB too :D


Favorite designers and places to shop?

I have 3 designers that I truly think are crazy and I actually love their work: Karl Lagerfeld, Alexander McQueen and Marc Jacobs.  I hope I could say every shop I ever saw and shopped in but that would take more then a page haha! So these are my favorite ones and the ones I shop more often: April77, Zara, H&M, Topman, American Apparel, Cheap Monday, Pull & Bear…

The first thing you look at in another person's outfit is:

If it is a guy the first thing that gets in my mind to look at is his shoes, and if he is wearing good ones, I can do anything in order to speak with him. If it is a girl, you would not believe this, but I would look at the color of her hair and definitely I will be checking her out :p

What do you skimp on?

Shoes. I really need to buy some new boots soon!

What do you splurge on?

Shirts & belts.

A fashion rule you always break:

I didn’t know that there were any rules in fashion, and if there are, I never follow rules anyway.

A fashion rule you never break:

THERE ARE NO RULES IN FASHION! You could go as crazy or wild as you want just have fun doing it.


What do you think is the most recent notable trend to appear/reappear, and what are your thoughts on it?

 So many! It's hard to choose! The hippie vibe is quite strong, especially in the summer with all the festivals. Also the 1950’s is very popular with certain crowds.  

Generally [I see] vintage looks at the moment. The high street is definitely picking up on it. They are designing clothes based on vintage pieces such as the prints and patterns used.  It’s a hard thing to pinpoint, I don’t think the noughties have really gotten their own clothing identity. I think it's all been about going back and looking over past eras to influence what people wear.

What is the most underrated item in menswear and womenswear?

I think more people should wear hats.

Your favorite colour(s) of the moment are:

My top color is blue and its been the color blues since i was a little boy. All kind of blues you could image just makes my day.

What is your next "must have" purchase?

I want to buy a ticket to watch the LMFAO show at the Mawazine festival. Haha!

What is the ultimate showpiece in your closet?

It will have to be my burgundy jeans from April77, You could only find a little of them around and I don't want to give this one out.

Are there any fashion icons or famous people whose style you admire?

Oh yes there are some celebrities that I admire. Bruno Mars is my favourite one; he has such a unique style.


What's on your iPod / bookshelf / DVD player at the moment?

Well I am a big fan of Lil Wayne, Kid Ink & Tyga; their style, their music, their everything. I love hip hop music, pop/rock & all kinds of electro especially dubstep.

The movie that I like on all my DVD players is called Intouchable—many of you might know this movie.

  The book that I really loved reading many times is Nineteen Minutes by Jodi Picoult. It talks about this boy at school that had a gun and got so tired of bulling at school he decided to kill students at school…I like this book because there are many bullies around the world and it affects people so much.  

What can't you live without?

My phone! I can’t go anywhere without my phone it's the only reason that I'm living right now. I go out and my phone is in my pocket, I eat and it's always there watching me eat on the table. I sleep while hearing my girlfriend talking to me every single day. My phone is like my best friend to me.

What is your personal favorite outfit on LOOKBOOK by you, and by another member?

My favorite look of myself would have to be this one. I really love this outfit & the action too!

My favorite look from another member would have to be Love, there are things I've never said. by Yannik K. and Everything without bitching by Anila! I just love her style so much ♥

Next place you want to travel to (and why):

Stockholm, because I have a lot of friends I talk to on Facebook that I got to know and they almost have the same style as me. They always make me jealous and tell me how beautiful it is around there and how it snows, because we don't have snow around here at Casablanca. I'm so exited to go there and meet them.

In the year 2017 you will be:

I want to be in many positions. I have a lot of dreams that I want to follow; one of them is being [one of] the great fashion men that change the world. You never know if that will ever happen but I will continue to follow it. I just want to have a great life with a great job and happy with a great wife that loves me and [is] the one I love.


What would you say to someone seeking fashion advice?

I would advise him to research, follow trends and create his own style by making experiences

Nadja Seale wants to know: If you could be any piece of clothing on any person’s body, what piece of clothing would it be and on who?

Hi Nadja! I am very happy you live in Africa :D So about your question, I would love to be a skinny jean and has to be blue. The person that would wear me would be Zac Efron because I just love how great his jeans look on him.

What should we ask the next interviewee?

If you had money, what is the first thing you think to buy (and why)?


show previous comments

Martina Jrn
Love this interview! :-)
reply ·
Kris D
Your style is great. I can feel that it's really you and not so put up. I simply love it Mohcine:))
reply ·
Romain Moles
really good
reply ·
j'adore!! ton style <3 i've always being fascinated by Morocco. it just sounds exotic! can't wait to go there next year :) stay the same n dont change a thing your sense of fashion is awesome! n yes there are no rules when it comes to fashion!!
reply ·
Jhayesonne Ramos
love yah
reply ·
Erika Joan Ong
thanks for the hype :)
reply ·
Lex B
Nice interview! And I love your style!
reply ·
John Padernal
nice only shows that you are not putting up things to look good but also to feel good for you self.... hype!!!!
reply ·
Dalia L.
Fellow Madrid Fan <3
Great interview, you seem like a really cool person.
reply ·
Lalo Orozco
Nice interview! i love all your looks and style!... good job! one of my favorites guys on lookbook. great inspiration to fasion men! greetings from Mexico
reply ·
Kevin Julius Lopez
reply ·
Elijah Lacock
Favourite boy! <3
reply ·
James Sanchez
Great! Continue the life of vogue. :)
reply ·
Yassin Atif
Naice <3
reply ·
Emma S
your style is amazing. If I was a boy, you'd be my fashion hero.
reply ·
Susanna Vesna
I haven't seen any Moroccan girls on Lookbook, but I have seen a few great guys, so there IS fashion in Morocco and an awesome one too! U very cool Mohcine, always love ur photos! Best of luck with all ur dreams! :D ♥
reply ·
Raquel Dias da Silva
I was in Morocco (Casablanca, Agadir and Marrakech) 2009 and I absolutely love it. But I didn't saw many people with a cool sense of fashion, especially girls. Anyway, you've obviously a good vibe and your interview is pretty good.
reply ·
Alejandro Villegas
hey amazing!!!! this guy has a really good taste and I love the shops he recommended nice!!!
reply ·
Muzi Qhladar
Soo great. M y laptop is filled with ur styles kip up
reply ·
Othmane Nassiri
Othmane Nassiri @ .....
reply ·
Raimundo Gonçalves Dos Santos
Adoro este estilo elegante e despojado.,,.
reply ·
Amine Chaanuon
Love it!
reply ·


more interviews

Arrow-up-white To top