Beyond the hype // Anila

MAY 2012

The more original you are, the more people will copy you.

Anila is a 21 year old fashion and beauty photographer from Hamburg, Germany.


Tell us a little bit about yourself.

I am Anila, a 20 years old fashion and beauty photographer living in Hamburg, Germany. My passions are photography, traveling and fashion.

How did you first get interested in fashion and why is it important?

Firstly I got interested in fashion at a really young age because of my mom, who worked as a stylist for film & TV. I think [fashion is] a way to express yourself and I love to combine different items.

Is that where you inherited your sense of style?

I dont know…I have a really different style than my mom I think I have other inspirations. But of course I have the "talent" in my blood. ;)

How did you start your career in fashion?

In the beginning I just went out with my best friends and started making really [emotive] pictures with them. After a while, model agencies, brands and other clients got interested.


How do you describe the fashion scene in Hamburg compared to other major cities/fashion capitals?

I think Hamburg is not so into fashion like maybe other cities, for example, Berlin. I often see well dressed girls and boys here also, but mostly not really creative…I think the best fashion scene i've ever seen was in London. I think they have this "fucked up," edgy, creative style that I like. Most of them don't care about what people think; that's why they have outfits I never see in Germany.

What do you love about living in Hamburg?

Hamburg is a wonderful town, you have such great places like the river Elbe and of course the Alster. I like all the little cafes and bars in the Schanzenvirtel. and it's also a great town to work for me, because there are so many model agencies, hair & makeup artists, stylists and so on. The bad thing about Hamburg is the weather—almost always raining, grey…but of course there are also great days. ;)

Top places to visit in Germany:

Berlin [for the] nightlife and music culture. But I am not a "Germany fan," I like other countries more.


Describe your personal style and its influences/inspiration.

I can't really describe my style.. but I think it's messed up, edgy and festival-inspired.

Favorite designers and places to shop?

Alexander McQueen!!! :( Amazing designer with such an awesome feeling for fashion and creative styles. My favorite place to shop is London, but I think that can change soon, because I am planning to visit New York in the next weeks. I really love London for its vintage shops, the fucked up labels and the big amount of different shoe shops everywhere. :) I just fell in love with London on first sight.

The first thing you look at in another person's outfit is:

Shoes! Definitely shoes, they say everything about the style. In my opinion the most attractive girls are the ones with the biker boots or the high high heels!

What do you skimp on?

All the things that [come with] my profession.

What do you splurge on?

Shoes, travels, camera equipment, accessories and clothing.


A fashion rule you always break:

I don't know any rules. I give a fuck about fashion rules.

A fashion rule you never break:

You have to break the rules, otherwise it could happen that you look like all the other people who care too much about rules.

What do you think is the most recent notable trend to appear/reappear, and what are your thoughts on it?

Hmm I don't like the plateau-sneaker trend so much…

What is the most underrated item in menswear and womenswear?

I think that could be socks. I am really addicted to the socks from Monki with the cute faces :) …I think i bought 10 pairs of them. :(

Your favorite colour(s) of the moment are:

Black, grey, dark blood red, army green.

What is your next "must have" purchase?

A new lens for my camera and a ticket to London. In a fashion context: more black, transparent, studded and leather things.


What is the ultimate showpiece in your closet?

My fucked up biker boots. I got them really cheap from TK Maxx.

Are there any fashion icons or famous people whose style you admire?

Let me think about this…no.

What's on your iPod / bookshelf / DVD player at the moment?

iPod: A lot of acoustic/singer-songwriter stuff like City & Colour, Ben Howard, William Fitsimmons and Bon Iver.

Book: Kevin Brooks' The Road of the Dead

DVD Player: The last movie I watched was Remember Me with Robert Pattinson. You also have to hear his music. It's amazing…one of my favorite singers…incredible voice!  

What can't you live without?

My camera and my MacBook, including Photoshop. Of course my family and friends, and all my accessories, shoes, jewelry and clothing. And acoustic/singer-songwriter music. I don't ever want to miss a thing of that.

What is your personal favorite outfit on LOOKBOOK by you, and by another member?

I don't really have a favorite outfit by another member, but I love the styles of Lua P! I have more than one [for myself]: A girl should be two things: classy and fabulous., All good things are wild and free! and Lavender spirit.


Next place you want to travel to (and why):

New York, because I think it's the best town to work and work on projects for a photographer like me. I love big cities and the dreams that can come true there. I think this could be a town where I want to live someday, really not now, but someday. In the next week I am there to get inspirations for my mind and to take some pictures to clear my mind from all the stuff that I see everyday. I hope it's like in my dreams!

In the year 2017 you will be:

Hopefully doing what I'm doing now, maybe living in another town.

What would you say to someone seeking fashion advice?

Feel free to wear what you like and love, don't care about the people who are talking shit. They are mostly just jealous, have no sense of style or just dumb. And always remember: the more original you are, the more people will copy you.

What should we ask the next interviewee?

If you get the chance to create your own fashion collection, what would it look like?


show previous comments

Marta Chic
Love your personality and your style Lina! <3
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Ngoc Huynh
i love u Linaaaaaaaaaaaaaaaaaaa!!!!!
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Susanna Vesna
Great spirit! Love the description of "Fucked up"! :D Gone to fan her!
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Kelly Martin
Fave lookbooker of all time. nbd.
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Fatma A.
great attitude!!!
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Sophia Madison
Really don’t think she knows what "fucked up" means... she could use scuffed or some other word. I speak English as my first language not my second (she is German so it’s safe to assume it’s her second) and I had no idea what she meant by "fucked up" ... I don't think she understands people tend not to over use it.

other than that great interview love her hair.
Andrea Carvalho
Maybe she means "messed up"? with a bit of attitude...
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Yelena ...
come on , i'm german and i live in northern ireland
when she wants to say something is fucked up it is fucked up
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Alex Nguyen
I think her fashion sense is perfect :)
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Jeline Catt
I love her!!!
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Cẩm Hồng
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Keicylyn Uy
wow! love her style..
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Kaydia Belle
Ultimate girl crush ♥
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Wilmalyn Ballaran
lupet means amazing
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Jonara Mamaki Tago
Through your amazing looks and mostly to this awesome interview of yours. No doubt you give a lot of inspiration to the others lookbooker particularly me. ^_^ and for me: you're wort it to be idolize. Love ya!!! ^_^
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Dyosa Urquia
i love this girl :))
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Valeria Shabby
You are really lucky ;)
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Froyk Valentyne
I love your style, you go girl! <3
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Baby Sandy
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Lea Feicks
Perfect Interview! I love your statement of origin!!!! It's so true!
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Count how many times she uses the words 'fucked up.' Not the best vocab ever for an interview. But she does have a point about originality and the way people try to copy it. That's quite relevant to the fashion industry and about personal style
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Saoussan El jaouhari
waaw wonderful
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Thủy Thu
Wonderful girl <3 I am interested in your interview.
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Jelena Djordjevic
Great style!
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