Beyond the hype // Petra Karlsson

JUNE 2014

"As far as I can remember I’ve always loved creativity and starting new projects to keep myself busy."

Petra Karlsson is a 25 year old girl from Umeå, Sweden. Visit her blog at https://petraportfolio.se/.


Tell us a little bit about yourself and where you live.

I’m a 17 year old girl from Sweden and I’m currently living in Umeå. When I’m not spending my time on fashion, I usually play soccer. Many of my teammates and coaches don’t really understand the fashion part of my life and, in the same way, I guess my readers don’t find me being a typical soccer player. I’ve started getting used to living in two different worlds. At the moment I’m studying science (I don’t know the translation in English) but it includes a lot of math, biology, physics and chemistry. I like math a lot and I have never really had a problem with learning new things.

What are your passions?

First of all, I have a passion for fashion (as you may know), but I also love photography. Capturing moments and interesting photos was the reason I started my blog in the first place and it’s still something I love. Likewise, my passion for photography has helped me a lot when taking pictures for Lookbook and for my blog.

How did you first become interested in fashion and why is it important?

As far as I can remember, I’ve always loved creativity and starting new projects to keep myself busy. When I found make up at the age of 12 I started to love dressing up and took every chance to do so. With fashion, I get to express my way of thinking and show something that represents me. I discovered my current way of expressing myself through a friend who showed me Lookbook. After that, I was hooked.


How do you describe the fashion scene in Umeå compared to other major cities or fashion capitals?

I would say that people in Umeå do, in general, dress in a comfortable and practical way. It’s more about sports clothing instead of following the latest trends (even though sports clothing is a trend at the moment). Youngsters care more about style than older generations, and depending on which school in Umeå you’re at you probably dress a certain way.

What do you love about living in Umeå?

I love that it’s close to everything and that we’re currently the European capital of culture. Umeå is growing and a lot of new things are about to happen which I find very exciting.

Tell us your top 3 places to visit in Sweden:

Gothenburg, Stockholm (beautiful cites) and also Kiruna in order to see the difference between the south and north. I love Gothenburg and I will be able to live there when I get older.

Describe your personal style and its influences or inspirations.

I find my style to be very simple, feminine and modern. I like when a look is neat from head to toe even though accessories and a lot of details are involved. Following trends is something I’ve done for a long time and probably always will, but I love experimenting in order to find new ways to dress. I get my inspiration from blogs, magazines and, of course, Lookbook.


What are your favorite designers and places to shop?

I like Filippa K as a brand because of the simple but still beautiful pieces they have, but since I’m a teenager with a limited amount of money, I usually go shopping at places like H&M, Zara and Monki.

The first thing you look at in another person's outfit is:

I would say the shoes. I love shoes but can’t afford everything I would like to have. A pair of shoes can tell a lot about a person’s style and make an outfit complete.

What do you skimp on?

Buying dresses. I love the thought of wearing dresses on a day to day basis, but I know I’ll never do that.

What do you splurge on?

All sorts of tops even though I know it would be better if I aimed for pieces that can vary my looks a bit more.


A fashion rule you always break:

I don’t know if it’s a rule or not, but I tend to mix silver and gold jewelry sometimes.

A fashion rule you never break:

I never wear socks with sandals!

What do you think is the most recent notable trend to appear/reappear, and what are your thoughts on it?

As I told you, I love shoes and, at the moment, there’s a lot of platform sandals, which I love and I have actually just ordered a pair. They look really cool and futuristic!

What is the most underrated item in menswear and womenswear?

In menswear, I would say the cardigan. Perhaps not when it’s summer and 30 degrees Celsius but otherwise, I don’t see why men shouldn’t own one. In womenswear, I think chinos are underrated and that they are a great alternative to jeans. I found myself buying jeans way too often just because they are simple, but other types of pants can really make a difference in your closet.

Your favorite color of the moment is:

Right now, I’m in love with blue in all different shades.

What is your next "must have" purchase?

A long coat/kimono. I sort of already have one but feel the need to find another haha. They are perfect for summer nights out.


What is the ultimate showpiece in your closet?

A pair of patterned white and blue shorts, which is my absolute favorite item in my closet now during summer.

Are there any fashion icons or famous people whose style you admire?

I love Angelica Blick, Mira & Thilda Berglind and I’ve always admired Ebba Zingmark.

What's on your iPod / bookshelf / movie list at the moment?

I’m about to see The Fault in our Stars this weekend and I would like to read the book as well. When it comes to music I like a mixture of pop and remixes of modern and popular songs - not like house, I guess, but I usually get stuck listening to what’s the most popular at the moment haha (average girl).

What can't you live without?

I can’t live without fruit. It’s really not about being healthy or anything, I just love fruit and I can eat fruit for breakfast, lunch and dinner (food included as well though).

Next place you want to travel to:

I’ve recently been on vacation where I spent a lot time in the sun and relaxed by the pool so in the future I liked to go to a big city somewhere in Europe just for shopping.

What is your personal favorite outfit on Lookbook by you, and by another member?

My own favorite look is Retro just because it’s different and my current favorite by another member is Bonsoir by Mira Berglind.


In the year 2019, you will be:

Either working where I’m allowed to be creative or studying at some university in Sweden.

What would you say to someone seeking general fashion advice?

Start off with building your own outfits with simple pieces that you like and continue by adding accessories after. It will then be easier to make the whole look appear more complete and thought through. You don’t need to follow trends unduly. You can make trends your own by interpreting them the way you want to.

Our last interviewee Christoph Schaller wants to know: When was the last time you did something for the first time?

I can’t remember doing something recently, but I went parachuting last summer and that was really something new.

What should we ask the next interviewee?

What did the last text message on your phone say?


show previous comments

Bachir HA
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Ala Hlibowicka
:) very cute
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Le Cacosa
17? Bit old looking
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Teto Nkoketsang
wow love your looks
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Sola Yman
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Sef V.
Wow amazing style!!
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Omar Nait Taleb
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Crystal James
Great Interview! I'd have to agree with the socks & sandals... hahaha.. NEVER!
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Robert B.
Love the interviews!
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Benjamin Leon
natural beauty
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Nina K
Amazing style and smart answers, but Umeå isn't the European capital of culture hahahah
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very interesting questions and answers
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Juliet Ly
She is seriously perfection: beautiful and intelligent!
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The Indie Girl Fleming
Gorgeous girl! Inspiration
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Fardus Fardusun
Petra is a fantastic girl.
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Amine Saladi
So awesome
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she's awesome, combination of brain and beauty <3
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