Janelle Corpuz Hethcoat, KE7H3R's Designer and CEO explains the beginnings and the inspiration behind being ethical and gender neutral. "KE7H3R is a name I learned about in my study of the hermetic qabbalah. It appealed to be because it represents the individuals alignment with the Universe in the divine source of all creation". The brands motto "- IS +" springs from a minimalist attitude that sets to challenge the norm in a fervently consumerist society by allowing the consumer to dramatically pair down their wardrobe with a few well made favorite pieces. "Working in fashion for 15 years, I got sick of hearing 'this is fashion, we're not saving lives'. So I decided to join the ranks of other great brands giving back to our global community. KE7H3R partners with waterislife.com to donate one water filtration straw for every unit of clothing sold. This provides children around the world who live without a clean water supply, with a means to clean water for up to two years.