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What is this Influencer Business?
First of all, happy Monday! I hope you enjoyed your weekend to the fullest. I had a very special Saturday, attending a wonderful influencer event by Katrin Roth, founder of sonrisa and Move it. A bunch of swiss influencers came together, listening to a speech by Anne Höwler, PR Pro at Cover PR Germany and learning lots about the influencer business. The event title says it all - everything is in motion. And at this point it is super helpful to sit together, share thoughts and strategies and most important - learn from the pioneers how they experience the development this field is going through. There are brands who haven't been active in influencer marketing from scratch on and are still developing their own way. And there are a lot of traditional marketing strategies who have to be reformed and to be customized for each brand and influencer.
The most beautiful thing is, that now is the time all of this will be formed and executed. So I am excited to be part of this and see it happen on both sides. In my role as a PR for a brand and as an blogger with over five years in the "influencer" business.
Let's see where this all leads us to. And most important, never forget the passion that fueled you once to start all this. Even if there are so many bloggers out there, that you can think there is no sense of keeping it u, I have to point out how amazing it is, that every single one of us gets a platform where can express their personal creativity. And in best case attract brands for creative collaborations.
I am happy to have started early with blogging, just because it taught me so many things. You can do your own case studies and find business solutions without any risk. And you get to know so many brands in a way more personal way that it has ever been possible as a client but only with an internship. Start creating and exploring and try to discover what the world needs now.
Cheesy I know. But all these stories about influencers made me think a lot, and I wanted to express what it all means to me.
In the pictures below you find one of my kind of style. I love casual weekends, dressing in sportswear, this is why I am very much in love with the adidas original collections. To work with brands you truly like is something I am very grateful for.
Pictures are made by my lovely mamma - who learned a lot about photography during my blogger years. Another positive part of blogging, you start at a point with your friends and family and you can grow together.
Shoes, Shirt, Sweater, Pants: Adidas
Sunglasses: Wonderland Stateline