We are the Millenials, always running, always on social medias, doing online shopping and live streams on Instagram; we order food on JustEat and then leave our review on TripAdvisor. We are the consumers 2.0, we know what we want and we do not content ourselves, we are more focused when we buy, we are less influenced by advertising and we are looking for a more empathic approach (like blogs) with the product and the company.
We are multitasking, multiethnic, multicolored.
We are the Y generation, born in "a period of digital revolution and breaking the profound change of society and the economic structures that regulate it", we are all looking for a clear and precise identity, and use every mean to show it.
We want to make a statement. We want to make our decisions. We want to make a mark.
Discover more on my blog: enricascielzo.com