January does my head in. Every. Single. Year. It’s such a long month, and there is so little to do except work, drink wine and wait for spring. Which is to say that I have been overthinking again. (After all, I’ve just made it clear that I have nothing better to do with my time.) And what I’ve been overthinking, specifically, is all the things we constantly hear as content creators.
Growth is the goal.
Consistency is key.
You are your brand.
And all I want to say is, enough already. I am not a colour scheme. I am not a collection of shoes and dresses and clothes. And for heaven’s sake, I am not a brand, I am a person. People are not, by nature, consistent. We aren’t necessarily fickle by nature, either, although some people would argue that point. Our needs, dreams and desires change because we change and evolve, constantly, consistently, as we absorb new concepts and live new experiences.
If I am not the same, from year to year, or even from day to day, it doesn’t make sense to share content that looks the same. At a certain point, it actually becomes disingenuous – if I still posted nothing but photos of myself wearing gauzy gowns when in reality, I spend most of my time in Levi’s and mules, I would be lying to you all, image by image. To make matters worse, we are all so inundated by content – images are everywhere and if, like me, you aren’t great at putting your phone down, you look at them all the time. If the content we view all looks the same, it becomes boring and we stop engaging with it entirely.
There is something to be said for certain forms of consistency. For showing up on time to appointments, to meeting commitments you’ve made and making yourself available to people who matter to you. But as far as consistency on social media is concerned, I’m over it. Consistency is just another word for conformity. Anyone who says we should be consistent is just telling us, in a more subtle way, that we are not good enough as we are; that we have to make a nicer, simpler, more palatable version of ourselves to share with the world.
If I am too challenging for someone, the problem is with them, not with me.
So from now on, I’m embracing my inconsistency, whatever that may mean. I will share whatever I feel passionate about, whatever inspires me – even if it isn’t all the same colours, even if it isn’t all the same styles, because however it may look from the outside, it’s all me.