How Explainer Videos Speed up Conversions (6 Examples)

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Explainer videos are short online advertising videos, usually between 30 seconds to 2 minutes long, that explain your company’s service or product.

Explainer videos can be animated or live-action, yet are always fast-paced, clear, and usually feature a professional voiceover.

But what do they do?

The power of explainer videos on your website
There are unlimited benefits to a well-made explainer video. You can utilize explainer videos to:

Increase conversions
Customer acquisition
Customer engagement
They even have the potential to go viral and increase brand awareness.
Explainer videos also work great on your landing page. Studies have stated that landing pages which include a video, enjoy 80% more prominent conversions.

And for email, the numbers are entirely amazing, too. Including a video in your emails can…

Boost open rates by 19%.
Increase click-through rates by 65%.
Reduce unsubscribes by 26%.
And if you’re looking to increase your Google ranking (who isn’t?) then you should know this:

Embedding your own high-quality videos on your website can make you 3x more likely to rank on the first page of results

For more visit:

7 days ago


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