Common Types of Discount Promotions to Run on your Builderfly Store

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Five years back, “coupon” was a dirty word to many online retailers. While coupons and discounts were viewed as necessary, they held a negative undertone.

Today, things are different. Discounts and coupons are reliably utilized by retailers and are currently seen as an effective tool for driving sales.

But what changed?
As a shopper, you get a clear, financial advantage. As a retailer, coupons boost shoppers to purchase, create brand loyalty, and enable you to easily diversify your promotional marketing.

In this post, we’ll cover:

How to use coupon promotions to drive sales
How to create coupons in Builderfly to fit your promotional needs
How and why you should control coupon distribution
Let’s get started!

Types of discount promotions to run on your Builderfly store
Free Shipping
Free shipping is the main sales driver throughout the year. More than 73% of online shoppers expressed that free shipping is the #1 criterion for making a purchase. Free shipping is an offer that appeals to most shoppers and can essentially increase sales conversions.

Who should use this offer?
Shipping cost is mainly based on weight and size which means that every business will have variances in the shipping cost. If free shipping works with your cost structure and margins then look to utilize it in your ecommerce marketing plan. If the cost is simply too high, there are a few different ways to make it work for your business.

Threshold Promotions
A threshold offer is a promotion that is just accessible if the shopper has a cart size higher than a specific threshold. This can boost more sales and increase order sizes. A study by Harris Interactive and UPS found that nearly 39% of customers would buy enough to get free shipping.

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